Zamora Company and Monarq Group have expanded their three-year distribution partnership.
From the beginning of this month, Monarq is managing the distribution, sales and marketing of all Zamora brands in the Caribbean and US duty free market. It already handled them in Central America.
Zamora is a Spanish wine and spirits producer with core brands including Licor 43, Ramón Bilbao, Martin Miller’s, Lolea, Villa Massa, Mar de Frades and Yellow Rose.
Monarq Group is an independent regional import, distribution and marketing company focused on developing liquor brands in Latin America, the Caribbean domestic and duty free markets and US duty free.
Zamora Company Managing Director International Thomas Clamens said: “We are delighted to extend and expand our partnership with Monarq Group. (During) the past three years, Monarq has proven to be a true and professional partner, successfully managing the distribution, sales and marketing of our brands in this region.
“The consolidation of the three territories with one partner will lead to a structured development of our brands throughout the full region.”
Monarq Group Founder and Managing Director Robert de Monchy commented: “We have been working with Zamora Company in Central America for more than three years, which proved to be a successful and fruitful partnership.
“Zamora continuously improves their portfolio with the acquisition of new brands and the development of successful brand extensions. This coincides with our corporate philosophy of bringing innovation to the Americas. We look forward to working many more years together with the Zamora team and to achieve our mutual goals”.
Last month Zamora introduced a new Licor 43 Baristo liqueur in global travel retail. And earlier this year Zamora acquired a major stake in Martin Miller’s Gin. Other recent acquisitions include sangria brand Lolea, Villa Massa Limoncello and Yellow Rose American craft whiskey.
