Spanish wines & spirits company Zamora has acquired a stake in sangria brand Lolea.
Lolea, which launched in 2013, is a craft-made sangria based on a recipe combining high quality red, white, organic and sparkling wine and fruit.
In four years, the brand has reached sales of 130,000 cases via distribution in over 60 countries and is currently the number one sangria in its domestic market.
Lolea’s four founders in Spain and two partners in the USA will continue to work with the brand.
Zamora Company CEO Emilio Restoy said: “Lolea is a brand whose positioning transcends the premium sangria category, giving a growth potential perfectly matched to the vision and capability of Zamora Company.
“We are delighted to have the opportunity to work with Lolea’s founders who, in a very short period of time and with limited resources, have managed to create an iconic brand and position it as the unquestioned leader.”
Restoy added: “We are going to sensibly strengthen the investment in route-to-market and marketing direct to the consumer… We value a growth above 20% in key markets (Spain, USA, Canada, Australia, France, Benelux and Germany)… Our vision is to surpass 350,000 cases in the medium term – beginning with the current 130,000 case sales figure.”
Lolea Co-Founder Bruno Balbás commented: “For us, Lolea is a creation based on passion, commitment, the quest for quality and years of intense work.
“Now, following the success we have had, we are delighted to work with Zamora Company to strengthen this journey, open up new horizons for Lolea and position the brand on a new global stage. We are convinced that we are leaving Lolea, which we deem to be part of our family, in the best possible hands.”
Lolea joins Zamora’s existing portfolio of brands which includes Villa Massa Limoncello, Licor 43 and Yellow Rose.