Children’s Products
Lotte Duty Free partners with Seoul’s Hechi mascot to enhance K-culture experience
Seoul’s official mascot Hechi will be integrated into the retailer’s Star Avenue, marking the first time a character has appeared as standalone content in a space previously dedicated primarily to K-pop stars.
The expanded brand line-up builds on the company’s expanding travel retail footprint, following multiple store openings at key Indian airports in recent weeks.
In this week’s spotlight on travel retail social media, we discover everything from bunny Chief Egg Distribution Officers to hand-painted eggs across Easter campaigns that are being shaped by pastel-led design cues and key visual elements.
The title ‘Brimming with the World's Best’ summed up the heady and ambitious spirit of the cdf Member Carnival held at the Shanghai Exhibition Center on 28-29 March.
The revamped programme underlines the show’s evolution as a central platform for innovation, collaboration and industry connection amid geopolitical tensions.
Marking their retail debut, the already fur-nomenally popular bears will be available from 25 March at £27.99 (US$37) each.
The exhibit will bring together pastry chefs, painters, chocolatiers, sculptors and multidisciplinary creators to present their own egg-inspired creations.
The speciality packaged foods opportunity comprises a 17sq m unit at Level 6, Departures West Hall, while the children’s toys, books and entertainment concession includes a 58sq m space at Level 6, Departures Southwest Concourse.
Timed to coincide with the school holidays (13 March-3 May), the popular South Korean pink bear’s debut at the airport enhances the traveller experience across multiple terminals, with themed photo spots, a merchandise pop-up, interactive games and exclusive member rewards.
The two concepts add to the airport’s expanding retail mix, which includes Tech2Go, Amuse and Duty Free @ WLG.
During the same period, 1.279 million shoppers purchased 8.012 million duty-free items in Hainan, marking year-on-year increases of +16.6% and +9.9%, respectively.
Available across WHSmith stores in the UK, the 175g packs are priced at RRP £4.99 (US$6.64), offering Easter-themed treats for gifting or snacking on the go.
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