Spanish wines and spirits producer Zamora Company has bought a majority stake in Martin Miller’s Gin.
As part of the agreement, Martin Miller’s Gin Co-founders David Bromige and Andreas Versteegh and CEO Jacob Ehrenkrona have retained a sizable interest in the brand through Living Capital’s 45% shareholding.
Jacob Ehrenkrona and David Bromige will remain in their current positions as CEO and Creative Director, respectively. Zamora Company CEO Emilio Restoy has replaced Andreas Versteegh as Chairman of the Board but Versteegh will continue as a board member with focus on new product development.
Martin Miller’s Gin, a UK brand, is distributed by Reformed Spirits Company in the UK. It is present in all major airports in the UK, Channel Islands and Spain. It also enjoys a strong presence in certain Central European markets and the USA.
Zamora Company CEO Emilio Restoy commented: “This agreement is clear proof of the vision of Zamora Company to be recognised as one of the most dynamic players in the beverages market: a producer and distributor of premium brands worldwide.
“Martin Miller’s Gin has all the ingredients to build on its role as a leading super premium gin worldwide.”
Ehrenkrona said: “As well as being the fastest-growing super premium gin in the Spanish market, Martin Miller’s Gin has also seen strong growth in other key gin markets such as Central Europe and the UK. Sales have been particularly strong in the UK where they grew +50% in 2017, adding to a total global volume of 100,000 cases (8.4L).
“Specifically in the US market, key for the development of the brand, we will continue with the current importer.”
Ehrenkrona added: “However, in this partnership with Zamora Company, we will be able to considerably increase investment in brand building in the middle term. Together we can break into new international markets by capitalising on the sales capacity of Zamora Company without compromising the product’s identity or its genuine spirit.”
Martin Miller’s Gin joins Zamora’s other recent acquisitions, including sangria brand Lolea, Villa Massa Limoncello and Yellow Rose American craft whiskey.
