Moodie Davitt WeChat: Key stories from Week 16

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,545 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,540名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla/Sarah Genest(邮箱:Irene@MoodieDavittReport.com; Sarah@MoodieDavittReport.com

Leading the stories this week was news of the strong start to the year from China Tourism Group Duty Free (CTGDF), the parent company of world number one travel retailer China Duty Free Group (CDFG). The report also touched on the rapid development of the Haikou International Duty Free City project (shown above in a rendering from CDFG) which is due to open in September.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

Roaring start: Travel retail sector giant China Duty Free Group got off to a strong start this year with record sales in January and February. Although business slowed in March amid widespread travel restrictions, analysts reacted positively to the results. Click here for our WeChat story and here for our original English version.
Life on Nars: Shiseido Travel Retail has partnered with China Duty Free Group to unveil ‘Nonstop Nars Virtual World’, the brand’s first 3D Virtual Animation. The innovative digital platform showcases Nars’ travel retail-exclusive products and engages with consumers throughout their travelling journey. Click here for our WeChat story and here for our original English version.
Hainan high: French beauty products group L’Oréal reports that it outperformed the key Hainan travel retail market, which remained “very dynamic”, in the first quarter of 2022. Click here for our WeChat story and here for our original English version.

Boosting Hainan’s burgeoning offshore duty free sector: American luxury group Tapestry has formalised plans to set up its China travel retail headquarters in Hainan. Click here for our WeChat story and here for our original English version.

The doctor will see you now: Popular consumer media platform Globuy (玩转全球免税) has celebrated the 100th edition of its Duty Free News Flash programme on WeChat in innovative style by introducing a ‘Dr. Duty Free’ (aka The Moodie Davitt Report Founder & Chairman Martin Moodie) advisory service to answer questions about the duty free sector and the products on offer. Click here for our WeChat story and here for our original English version.
Hongqiao honoured: China’s Shanghai Hongqiao International Airport is among four new inductees into the ACI Director General’s Roll of Excellence. The ACI rating recognises airports that have “consistently delivered exceptional customer experience in the opinion of travellers”. Click here for our WeChat story.
Health check: US travel intelligence service Skift’s monthly ‘Travel Health Index’ for March portrays a widespread and encouraging recovery in the global travel market. Unsurprising exceptions were Russia (war in Ukraine), China (large COVID-19 outbreak), and Japan (strict travel restrictions still in place). Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

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