CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual Globuy Travel Retail Consumer Awards for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over recent and coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 UV protector/sunscreen
9. 护手霜 hand cream
10. 身体乳 body lotion
1. 隔离 make-up base/primer (announced below)
2. 粉底 foundation (announced below)
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lipstick
7. 定妆 setting powder
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the seventh set of winners from Globuy’s annual beauty awards which showcase the most popular make-up bases and primers, followed by the results of the most popular foundations on the TripurX platform.
Top 10 隔离 Make-up Bases/Primers
- Clé de Peau Beauté Correcting Cream Veil
- Clé de Peau Beauté Brightening Enhancer Base
- Laneige Pure Violet Skin Veil Base No. 40 SPF25 PA++ Duo
- Yves Saint Laurent Top Secrets Instant Moisture Glow
- Clé de Peau Beauté Long-Lasting Hydrating Veil SPF 25
- Laneige Whitening Skin Veil Base No.60 Base SPF25 PA+++ Duo
- Estée Lauder Futurist Aqua Brilliance Watery Glow Primer
- Guerlain L’Or Radiance Concentrate with Pure Gold Duo
- Bobbi Brown Vitamin Enriched Face Base
- Benefit Cosmetics Porefessional Pore Primer
Shiseido-owned prestige skincare brand Clé de Peau Beauté claimed the top two spots for most popular make-up bases and primers on the TripurX platform.
The winner, Clé de Peau Beauté’s Correcting Cream Veil, achieved a 99.1% score on the TripurX Shopping Cart Index. It was ranked highly for its lightweight texture and radiance-boosting properties.
Top 10 粉底 Foundations
- Giorgio Armani Designer Lift Smoothing Firming Foundation Sunscreen SPF20
- Estée Lauder Futurist Aqua Brilliance Foundation SPF20/PA++++
- Estée Lauder Double Wear Stay-in-Place Foundation SPF10 Duo
- Yves Saint Laurent Le Cushion Encre de Peau Cushion Foundation
- Giorgio Armani Power Fabric Longwear High Cover Foundation SPF25
- Giorgio Armani My Armani-to-Go Cushion Foundation
- Lancôme Teint Idole Ultra Cushion Foundation
- Yves Saint Laurent Fusion Ink Cushion Foundation SPF23
- Clé de Peau Beauté Radiant Cushion Foundation
The Giorgio Armani Designer Lift Smoothing Firming Foundation was named the most popular foundation on the TripurX platform.
The lightweight foundation achieved a 98.7% Shopping Cart Index score and was rated highly for its weightless feel and glossy natural-coverage effect. The top ten finalists were selected from 862 different foundation products on TripurX’s platform.