CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual Globuy Travel Retail Consumer Awards for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over recent and coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 UV protector/sunscreen
9. 护手霜 hand cream (announced below)
10. 身体乳 body lotion (announced below)
彩妆榜 cosmetics
1. 隔离 make-up base
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lipstick
7. 定妆 setting powder
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the fifth set of winners from Globuy’s annual beauty awards which focuses on the most popular hand creams followed by the results of the most popular body lotions on the TripurX platform.
Top 10 护手霜 Hand Creams
- L’Occitane en Provence Fantastic 8 Hand Cream Collection
- L’Occitane en Provence Shea Butter Hand Cream Duo
- L’Occitane en Provence Hand Cream Gift Box 20 pieces
- L’Occitane en Provence ‘Happy Hands’ Flower and Fruit Honey Series Set
- L’Occitane en Provence Cherry Blossom Hand Cream
- L’Occitane en Provence Rose Hand Cream
- Jurlique Rose Hand Cream three-piece Set
- L’Occitane en Provence limited edition Floral Hand Cream eight-piece Set
- L’Occitane en Provence Verveine Hand Cream
- Jo Malone London English Pear & Freesia Hand Cream
French wellness brand L’Occitane en Provence dominated the rankings for most popular hand creams on TripurX’s platform.
The brand claimed the first to sixth and also the eighth and ninth spots in the list of most popular hand creams.
L’Occitane’s Fantastic 8 Hand Cream collection was awarded first place with a Shopping Cart Index rating of 97.8%. The set is exclusively available with China Duty Free Group (CDFG) in limited quantities.
It is followed by L’Occitane’s Shea Butter Hand Cream Duo and 20-piece Hand Cream Gift Set which claimed second and third place, respectively.
Top 10 身体乳 Body Lotions
- Elizabeth Arden Honey Drops Body Cream
- Fresh Hesperides Grapefruit Body Lotion
- Clarins Tonic Body Treatment Oil
- L’Occitane en Provence Clarifying and Softening Shower Oil
- L’Occitane en Provence Cherry Blossom Shimmering Body Lotion
- L’Occitane en Provence Shea Butter Rich Body Lotion
- Clarins Extra-Firming Youthful Lift Neck Cream
- Clarins Extra-Firming Anti-Wrinkle Rejuvenating Cream
- L’Occitane en Provence Rose Body Lotion
- Jurlique Rose Softening Body Lotion
Elizabeth Arden’s Honey Drops Body Cream was named the most popular body lotion on the TripurX platform. It scored 97.4% on the Shopping Cart Index and was ranked highly for its natural honey ingredients and refreshing green tea scent.
