CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual ‘Globuy Travel Retail Consumer Awards’ for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner (announced below)
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence (announced below)
7. 面膜 mask
8. 防晒 uv protector
9. 护手霜 hand moisturizer
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lip stick
7. 定妆 setting powder（定妆粉）
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the second set of winners from Globuy’s annual beauty awards which focuses on the most popular toners, followed by the results of the most popular eye creams and eye essences on the TripurX platform.
Top 10 化妆水 Toners
- Lancôme Tonique Confort
- La Mer The Treatment Lotion
- SK-II Facial Treatment Essence Deluxe Duo Set
- Andrew Weil for Origins Mega-Mushroom Soothing Treatment Lotion Duo
- Ipsa Time Aqua Essence Medicated Toner
- Estée Lauder Micro-Essence Skin Activating Treatment Lotion
- Shiseido Vital-Perfection White Revitalizing Softener Enriched
- Estée Lauder Micro Essence Skin Activating Treatment Lotion with Sakura Ferment Duo
- Kiehl’s Calendula Herbal-Extract Alcohol-Free Toner
- Clarins Multi-Active Treatment Essence
Top 10 眼霜&眼精华 Eye Creams & Essences
- Estée Lauder Advanced Night Repair Eye Supercharged Complex Duo
- Lancôme Génifique Yeux Eye Cream Duo
- La Mer The Eye Concentrate
- Filorga Optim-Eyes Eye Contour Cream
- Shiseido Vital-Perfection Wrinklelift Cream Duo
- Shiseido Bio-Performance LiftDynamic Eye Treatment
- Lancôme Génifique Yeux Light-Pearl Youth Activating Eye & Lash Concentrate Duo
- Lancôme Absolue Yeux Precious Cells Eye Cream Duo
- L’Oréal Paris Revitalift Filler + Hyaluronic Acid Replumping Eye Cream Trio
- Kiehl’s Creamy Eye Treatment with Avocado
