AUSTRALIA. Coty Travel Retail Asia Pacific has partnered with Heinemann Australia to host a Kylie Cosmetics pop-up at the Heinemann Tax and Duty Free store in Sydney Airport Terminal 1. The vibrant animation invites travellers to discover the world of Kylie Cosmetics. It was launched on 6 April and will run until 5 July.
The 24sq m animation is located in the main walkway of Heinemann Australia’s newly-opened store. The pop-up is dressed in the brand’s signature pastel pink colour palette and positioned directly in front of the Kylie Cosmetics counter, which opened in December 2022.
As reported, the Heinemann Tax and Duty Free store features what the travel retailer called a complete rethinking of its store design and assortment across fragrance, skincare, makeup, watches and jewellery, bolstered by the introduction of fashion and accessories.
An immersive corner is a standout feature of the pop-up. Here, travellers can strike a pose in front of an eye-catching plush-ball wall installation and pastel-pink couch.
Kylie Cosmetics Beauty Specialists are on-site to offer free makeup consultations and product recommendations.
The playful pop-up showcases Kylie Cosmetic’s best-selling lip, eye and face products and shines the light on its clean and vegan formulas. The Kylie Cosmetics Matte and Velvet Lip Kits are displayed on an illuminated pink gradient column alongside the Kylie Cosmetics High Gloss and Plumping Gloss products.
Travellers can shop the Kylie Cosmetics Gel Eyeliner, which is ideal for long-lasting wear and the Kylighter Illuminating Powder which creates a multi-dimensional glow.
Travel-friendly Kylie Skin sets are also available at the pop-up. This includes the Lip Oil Set and 4 Piece Mini-Set which comprises the Foaming Face Wash, Face Moisturiser, Vitamin C Serum, and Vanilla Milk Toner.
Coty Global Travel Retail Senior Vice President Guilhem Souche commented: “Kylie Cosmetics is thriving in travel retail proving the very strong retail potential of a brand that was born online. This is particularly true in airports where we can fully express the brand DNA, attracting Kylie fans and many new customers.” ✈
