Yam Seng to represent Royal Dragon vodka in selected duty free & travel retail markets

Singaporean company Yam Seng has been appointed as the travel retail agent for Royal Dragon vodka in selected markets

Royal Dragon was founded by Dutch entrepreneurs Ralph Pelzer and Michel Morren in Hong Kong.

The brand is renowned for its hand-blown bottles and elegant packaging, qualities that contributed to it being named Star Product of the Year under US$100 during the recent Frontier Awards at the TFWA World Exhibition in Cannes. Royal Dragon vodka also snapped up Frontier’s Best Global Travel Retail Packaging accolade.

That joint recognition has buoyed the company’s ambitions to develop a global presence. Travel retail has been identified as a key channel, prompting Yam Seng’s appointment in certain markets.

Double whammy: Two Frontier awards lend extra momentum to the brand’s growth strategy in travel retail

Yam Seng was founded in 2002 as a duty free and travel retail sourcing and agency/ distribution company. Its founder, well-known industry executive Sunil Tuli, has been working in the sector since 1984, holding senior management positions with several multi-national companies. He is currently the Managing Director, Duty Free & Travel Retail for King Power Group Hong Kong.

Royal Dragon vodka Founder & President Michel Morren (centre) and his team revel in their success at the Frontier Awards

The family-run Yam Seng has supplied products to over 100 airport stores and more that 20 airlines in Asia Pacific and the Middle East. Its supply business also includes domestic markets in these regions and Europe.

Royal Dragon Vodka Founder & President Morren said, “Having experienced such rapid success with Royal Dragon Vodka in the two years that we have been active in the duty free and travel retail channel, we firmly believe that with Yam Seng our brand can achieve even greater sales and success with the focused and strategic approach the company will provide.”

Tuli said, “The extensive experience, knowledge and connections we have in the duty free and travel retail market at Yam Seng lead us to constantly seek opportunities to expand our business and diversify with relevant and innovative products. We therefore see a real opportunity with the Royal Dragon Vodka brand and concept to develop and sustain an exciting and impactful presence within the market. We look forward to working with them going forward.”

For more information please contact: suniltuli@yamseng.com.sg

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