Rodenstock features as one of our Exhibitors of the Day on 18 and 19 November during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
The month-long bonus exhibition period offers visitors the chance to win a return business class flight to Doha from any Qatar Airways location in the world courtesy of Diamond Partner Qatar Duty Free. The award-winning Hamad International Airport retailer is also offering weekly US$250 shopping vouchers, drawn from registrants who on any day visit the Qatar Duty Free/Hamad International Airport virtual experience zone and the suites of our Exhibitors of the Day.
Rodenstock is highlighting its Porsche Design brand at the Virtual Travel Retail Expo.
Porsche Design is a brand that enjoys strong resonance with Chinese consumers. It recently ran a major promotion with CDFG at Sanya International Duty Free Shopping Complex in Haitang Bay.
The activation ran until the end of September and featured the brand’s Readers collection, as well as Porsche Design Vision Drive lenses and Collector’s Edition.
Rodenstock’s Experience Room shines the light on Porsche Design’s Autumn/Winter 2021 range, which includes the innovative Air Spring, Flexible Purism, Ultra-Light, and Ball Tec collections.
The lines reflect Founder Prof. Ferdinand Alexander Porsche’s claim that “design is not simply art; it is elegance of the function”.
The Air Spring series focuses on precision fit and lightness in two frames for prescription lenses (P‘8397, P‘8398) and two for sunglasses (P‘8939, P‘8931).
The collection’s Flexible Purism line offers minimalist designs. Stainless steel wire frames give a technical look while high-performance RXP plastics side pieces guarantee flexibility, lightness and wearing comfort.
The Ultra-Light series underlines Professor Porsche’s passion for purist design; while Ball Tec draws inspiration from the ball, with the core element of its frames a titanium screwless hinge joint to offer flexibility and durability.
https://youtu.be/LjfsY8p2exU
Virtual highlights:
- Discover the Porsche Design brand learn more about its recent high-profile promotion with China Duty Free Group
- Explore Porsche Design’s Autumn/Winter 2021 range and learn why it embodies Founder Prof. Ferdinand Alexander Porsche’s “design is not simply art; it is elegance of the function” ethos
Where: Fashion, Sunglasses and Accessories Zone at the Exhibition Pavilion
Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=rodenstock
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
