CHINA. Eyewear specialist Rodenstock has partnered with China Duty Free Group (CDFG) to highlight its Porsche Design brand with a high-profile promotion at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan.
The promotion is the latest to emerge from Rodenstock and CDFG’s long-standing partnership. It was launched on 1 July and will run until the end of September.
Key lines featured are Porsche Design’s Vision Drive lenses, Collector’s Edition and Reader’s Range.
Porsche Design’s innovative Vision Drive lens technology provides elevated optical benefits for driving and everyday use, while the limited Collector’s Edition offers interchangeable lenses so customers can customise a signature Porsche Design style. The Collector’s Edition is available as a special gift set at the CDF Mall during the promotion period.
The launch of the Reader’s Collection is supported with special packaging.
Porsche Design Global Brand Ambassador Patrick Dempsey features across the campaign’s eye-catching visuals located in various high-traffic locations at the CDF Mall. The promotion also tied in with the CDFG 88 Eyewear Event, which ran throughout August and highlighted the vibrant sunglasses offer at the CDF Mall.
In addition, the campaign is supported by special gifts and incentives with a Porsche Design Bobby Car, card holder and passport holder available as gifts with purchase.
“We are delighted to be continuing and furthering our partnership with China Duty Free Group with this sensational campaign,” commented Rodenstock Global Travel Retail Director Lucas Gestin.
“Hainan is a flourishing market at the moment. As shoppers come back into stores, we are seeing that interest in the sunglasses sector is continuing to rise thanks to the category’s place as both an important part of the holiday experience and a desirable luxury item.
“Our collections are specially crafted to enchant shoppers with both stylish looks and state-of-the-art materials and design,” Gestin added. “This new campaign puts our latest innovations on a pedestal for shoppers and we are already delighted with the response.”
As reported, Rodenstock is returning to the Virtual Travel Retail Expo as a Silver partner, where it will showcase its latest eyewear innovations. The company noted that eyewear has a key recovery role thanks to the category’s inherent link with the travel experience.