INTERNATIONAL. The Moodie Davitt Report is proud to reveal the winners of The Moodies – the airport and travel retail digital media awards – for 2018. The winners were announced today through The Moodie Davitt Report website via a live feed and across the title’s various social media platforms.

The awards, now in their fifth year, recognise best practice in social & digital media among the airport and wider travel retail community.

The awards have been judged from 173 shortlisted entries across 22 categories, generated via a mix of self-nomination, reader feedback and judges’ selections. The awards cover digital, mobile and social media activities across airports and travel retail overall, plus airport retail and food & beverage.

The Judging Panel comprised The Moodie Davitt Report Founder & Chairman Martin Moodie, Chief Technology Officer Matt Willey, Editor-in-Chief Kapila Ireland, Senior Editor Jason Holland and Brands Editor Helen Pawson.

A forthcoming issue of The Moodie Davitt e-Zine will profile the winners of The Moodies.

“This year we had a tremendous response to our call for nominations,” commented The Moodie Davitt Report Chief Technology Officer Matt Willey, the head of the Judging Panel. “The quality of submissions and the sophistication of the supporting material was incredibly high, which is a testimony to the way in which the airport and travel retail sectors are increasing traveller engagement via digital and social technologies.”

The Moodies 2018 – Winners List

Best Use of Facebook – Airport

Bristol Airport – Winner

Copenhagen Airport – Highly Commended

Ireland West Airport – Highly Commended

Best Use of Facebook – Travel Retailer

DFS – Venice 360 Campaign – Winner

Best Twitter Feed – Airport

Dublin Airport – @DublinAirport – Winner

Best Twitter Feed – Retailer

Delhi Duty Free Services – @DelhiDutyFree – Winner

 

Best Use of Instagram  – Airport

Dublin Airport – @dublinairport – Winner

Best Use of Instagram  – Retailer

Lotte Duty Free – @lottedutyfree – Winner

 Best Use of Instagram  – Brand

Ferrero/TicTac – @tictacglobal – Winner

Best YouTube Video/Campaign

#LIFEINHEL: The story of the world’s longest layover – Helsinki Airport/Ryan Zhu – Winner

Best Use of Paid SocialAirport

#LIFEINHEL: The story of the world’s longest layover – Helsinki Airport/Ryan Zhu – Winner

We’ve extended our Runway! – Ireland West Airport – Highly Commended

Best Use of Paid SocialBrand

‘Declaring Happiness’ – Lancôme Travel Retail Asia Pacific – Winner

Best Omnichannel Marketing Campaign

Shiseido Travel Retail – Beauty of Thailand – Winner

L’Oréal Travel Retail Americas –Lancôme La Vie Est Belle – Highly Commended

Mondelez World Travel Retail – #SayItWithToblerone  – Highly Commended

Best Loyalty Campaign

RED by Dufry- Winner

LOYAL T by DFS – Highly Commended

Best Marketing Campaign – Airport

The Journey is On – Copenhagen Airport – Winner

Best Marketing Campaign – Travel Retailer

First Class Beauty – DFS Group – Winner

Best Marketing Campaign – Food & Beverage Provider

#HMSHostLove – HMSHost – Winner

Best Marketing Campaign – Brand

L’Oréal Travel Retail Asia Pacific – Haitang Bay Pop-Up – Winner

Best CSR-Focused Campaign  – Retailer

Da-san Seoul Citywall Festival – Hotel Shilla – Winner

Best CSR-Focused Campaign – Brand

#IFWECARE- House of Rémy Martin and Louis XIII Cognac – Winner

Best Contest or Competition 

DFS Group – Michael Kors Competition – Winner

HMSHost – Channel Your Inner Chef – Highly Commended

Best Live Chat or Stream

DUDA – Dufry – Winner

Haitang Bay Pop-Up –L’Oréal Travel Retail Asia Pacific – Highly Commended

Best Airport Advertising Campaign

Martell Single Estate – JCDecaux Singapore – Winner

Dyson Supersonic – oOhmedia! – Highly Commended

The Whiskey Festival – DFS Group – Highly Commended

Most Impactful Individual Advertising Execution

Creative Corridor – JCDecaux China – Winner

Beauty Truck Pop-up – Hotel Shilla – Highly Commended

Deloitte Immersion – JCDecaux Airport – Highly Commended

Best Mobile App 

Grab – Winner

Copenhagen Airport – Highly Commended

Best e-Commerce Platform

AOE/Frankfurt Airport – Winner

Grab  – Highly Commended

 

Best Website – Airport

Copenhagen Airport – Winner

El Dorado Airport – Highly Commended

JFK Terminal 4 – Highly Commended

Best Website – Retail Customer Facing

iShop Changi – Winner

Delhi Duty Free – Delhi Duty Free Services – Highly Commended

Best Microsite or Custom Website – Airport

Dallas Fort Worth – DFW’s Journey Planner – Winner

Best Microsite or Custom Website – Food & Beverage Retailer

HMSHost – AirportRestaurantMonth.com – Winner

Best Microsite or Custom Website – Brand

Shiseido Travel Retail – #FindYourStrength – Winner

Best Use of Social & Digital Media – Airport

Dublin Airport – Winner

Bristol Airport – Highly Commended

Copenhagen Airport – Highly Commended

Best Use of Social & Digital Media – Retailer

The Shilla Duty Free – Winner

Delhi Duty Free Services – Highly Commended

Best Use of Social Media/Digital – Brand

Mondelez World Travel Retail – #TravelwithOREO – Winner

L’Oréal Travel Retail Asia Pacific – Highly Commended

Judges Special Recognition Award

Ireland West Airport – Winner


The criteria by which finalists were judged fell under six broad headings, making up the Moodie 100 scoring system, as follows:

QUANTIFIABLE IMPACT

Here, judges used quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages were rated by the number of ‘likes’ and ‘check ins’; YouTube presence was rated by the number of ‘views’; while the number of followers generated by a Twitter account was noted. For airports, annual traffic was taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.

CUSTOMER ENGAGEMENT

Many companies are present in social media, but too often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges rated nominations according to how well companies engage their customers through digital and social media, to the level of interaction they achieve, and to the quality of the conversation they are able to generate.

VISUAL APPEAL

Visual quality and impact is critical across all categories, and especially so for the crucial On-Airport, In-Store Digital Media category. Our judges looked for quality of imagery, creativity and excellence in execution.

QUALITY OF CONTENT

The ways in which companies use digital and social media diverge considerably. Our judges focused on originality and breadth of content and on methods employed to win the traveller’s attention. Extra merit was earned by those companies aiming to do more than merely sell a product or service, but that use new media to create excitement and interest in the location in which they operate.

INCENTIVE TO SPEND

How are airports and travel retailers/restaurateurs using digital and social media to win spend from travellers? And how are they then ensuring those travellers become loyal customers? Our judges looked in detail at the methods deployed to encourage spend and their effectiveness.

IMPACT ON THE TRAVELLER EXPERIENCE

Today, most travellers use mobile devices when they travel. The judges looked at how airports and travel retailers have tapped into the SoLoMo trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.