The Jessica’s Secret Index March 2019: Skincare
Prelude: As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.
Note: As a reference point we also feature the week’s best-selling (online) skincare lines from Lotte Duty Free and The Shilla Duty Free, the Korean travel retailers whose business is dominated by Chinese shoppers.
At a glance
- March 2019 shows month-on-month position movements from the February Index for skincare lines;
- Note: These rankings only reflect search demand, not sales. An sku’s movement upwards or downwards can be influenced by many factors.
- March risers: Sharp upwards moves from Lancôme Advanced Génifique Reno; Shiseido Anessa Perfect UV Sunscreen Aqua Booster SPF50+; Guerlain Abeille Royale Youth Watery Oil; La Mer The Concentrate 50ml.
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Skincare Brand Searches March 2019
- Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
- Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
- Clarins Double Serum 50ml
- Lancôme Advanced Génifique Reno 100ml
- Shiseido Ultimune Power Infusing Concentrate 50ml
- SK-II Facial Treatment Essence 330ml
- La Mer The Treatment Lotion 150ml
- Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ 60ml
- SK-II GenOptics Aura Essence Serum 50ml
- La Mer The Moisturizing Cream 60ml
- Clarins Essential Care Double Serum 50 ml
- Lancôme Tonique Confort 200ml
- Estée Lauder Advanced Night Repair Eye Synchronized Complex II 15ml
- Cosme Decorté Vita De Réve 150ml
- Sisley Ecological Compound 125ml
- Kiehl’s Clearly Corrective Dark Spot Solution 30ml
- SK-II R.N.A Power Radical New Age Cream 80g
- Guerlain Abeille Royale Youth Watery Oil 50ml
- La Mer The Concentrate 50ml
- Ipsa The Time Reset Aqua 200ml
- SK-II Facial Treatment Essence Duo Set (2 x 230ml)
- La Mer The Eye Concentrate 15 ml
- Shiseido Anessa Perfect UV Sunscreen SPF50 60 ml
- SK-II Facial Treatment Mask 10pack
- Cosme Decorté Prime Latte Essential Softening Milk 150ml
- La Prairie Skin Caviar Liquid Lift 50ml
- Clinique Dramatically Different Moisturizing Lotion+ 125 ml
- Clé de Peau Beauté Sheer Fluid Veil 30ml
- Origins Mega-Mushroom Skin Relief Soothing Treatment Lotion 200ml
- Helena Rubenstein Powercell Skinmunity Serum 50ml
The Shilla Duty Free: Top ten weekly skincare lines*
1. Shiseido Anessa Skin Perfect UV Sunscreen Milk 60ml
2. Shangpree Plant Essence Sunscreen 50ml
3. Filorga Meso Mask
4. Allie UV Protector Gel 90g
5. La Mer The Blue Mystery Concentrated Eye Cream 60ml
6. BB Laboratories Moist Cream Mask Resurrection Grass
7. Cosme Decorté Su Shi Purification Lead Liquid 150ml
8. Clinique Moisturizer Gel Formula two-piece set
9. Banila Co Clean it Zero 100ml
10. Origins Spot Remover 10ml
*For week ending 26 April
Lotte Duty Free: Top ten weekly skincare lines*
1. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
2. Estée Lauder Advanced Night Repair Eye Concentrate Matrix Two Pack
3. Shiseido Anessa Skin Perfect UV 60ml
4. SK-II Genoptics Aura Essence Twin-Pack
5. The History of Whoo Vital Hyrdating Triple-Pack
6. La Mer The Blue Mystery Concentrated Eye Cream 60ml
7. Allie UV Protector Gel 90g
8. Estée Lauder Perfectionist Pro 50ml
9. Estée Lauder Advanced Night Repair Face and Eye Gel (50ml + 15ml)
10. La Mer Repair Essence
*For week ending 26 April
