CHINA. The Moodie Davitt Report is delighted to announce a new collaboration with popular Chinese price comparison app Jessica’s Secret, which will offer a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provide a key indicator of what’s hot with Chinese travellers.  The Index will in time include an overall product ranking as well as segmentation by key categories, including beauty and leathergoods with others to follow.

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “The story of Jessica’s Secret is remarkable. From a start-up four years ago, the service will soon break through the 1 million user mark. All over the world, Chinese travelling shoppers can be seen price comparing items in duty free shops using Jessica’s Secret on their mobile platforms.

“Pricing data covers over 40 countries, 400 stores and 15 million SKUs and there is much more to follow. Prices are updated every half hour with exchange rates. The Jessica’s Secret Index will offer a timely insight into what’s hot with the most important consumer demographic in travel retail today.”

Jessica’s Secret Founder Mirko Wang delivered a well-received address on understanding the Chinese consumer at The Trinity Forum in Shanghai last November.

We begin with two key indices: the 20 most-searched beauty products on the app in 2018 and the top ten handbag searches for January 2019.

Jessica’s Secret is best-known for its increasingly popular duty free price comparison app. Currently some 15,000 consumers are using the app each day.

Jessica’s Secret Index – Top Beauty Product Searches 2018

Estée Lauder Advanced Night Repair is in huge demand by Chinese travelling shoppers.

  1. Estée Lauder Advanced Night Repair Eye Serum Synchronized Complex II 15ml
  2. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
  3. SK II Facial Treatment Essence 330ml
  4. Shiseido Ultimune Power Infusing Concentrate 50ml
  5. Giorgio Armani Lip Maestro Liquid Lipstick
  6. Shiseido Anessa Perfect UV Sunscreen Aqua Booster
  7. La Mer The Moisturizing Cream 60ml
  8. Lancôme Tonique Confort Hydrating Toner 200ml
  9. YSL Rouge Volupté Shine 14 Corail in Touch 4g
  10. Lancôme Advanced Génifique 100ml
  11. Estée Lauder Advanced Night Repair Set
  12. Tom Ford Lip Color 0.1 oz/2.9 ml
  13. SK-II GenOptics Aura Essence Serum 50ml
  14. Kiehl’s Ultra Facial Cream 50ml
  15. La Mer The Treatment Lotion 150ml
  16. MAC Velvet Matte Lipstick
  17. Clarins Double Serum 50ml
  18. Estée Lauder Double Wear Stay in Place Makeup SPF 10
  19. Kiehl’s Creamy Eye Treatment with Avocado 14ml
  20. Giorgio Armani Lasting Silk UV Foundation SPF20 s30ml

Hot property: The Louis Vuitton Monogram Canvas Nano Speedy (M61252) tops the list of handbags searched on Jessica’s Secret.

Jessica’s Secret Index – Top Handbag Searches January 2019

  1. Louis Vuitton Monogram Canvas Nano Speedy M61252
  2. Gucci GG Marmont matelassé mini bag black 446744
  3. Louis Vuitton NéoNoé Monogram Canvas Rose Poudre M44022
  1. Pochette Félicie Monogram Seleção M61276
  2. Gucci GG Marmont matelassé leather super mini bag 476433
  3. Louis Vuitton Neverfull MM Monogram Canvas
  4. Louis Vuitton Nano Noé M41346
  5. Pochette Métis Monogram Canvas M40780
  6. Gucci GG Marmont matelassé leather super mini bag 476433
  7. Gucci Padlock small GG shoulder bag 409487

The Moodie Davitt Report Founder and Chairman Martin Moodie met Jessica’s Secret Founder Mirko Wang (right) in Beijing last month, along with Executive Vice President (and founding investor) Michael Tong (left). Look out for a major interview coming soon.

Jessica’s Secret produces a range of other services for the travel retail sector. It launched Thai travel retailer King Power International’s dedicated Chinese website in October 2018 and also won an award from the retailer for most trustworthy online partner last month.

Jessica’s Secret successfully relaunched Thai travel retailer King Power International’s Chinese website.

Other travel retailers are also working with Jessica’s Secret to better target Chinese travellers. Last month Aelia Duty Free launched a Jessica’s Secret promotion (pictured below) specifically for Chinese shoppers visiting Rome Fiumicino Airport. If they spend €360 in Aelia stores, they get a 10% (€36) discount. The promotion runs until 15 February.

Aelia Duty Free and Jessica’s Secret have unveiled a joint promotion for Chinese shoppers visiting Rome Fiumicino Airport during the festive season.