How the promotion appeared to Chinese online shoppers this morning.

THAILAND. Chinese online price comparison app Jessica’s Secret has launched a 5% cashback promotion – to run indefinitely – for Chinese travellers planning to shop with duty free retailer, King Power International Group, in Thailand.

The promotion went live yesterday, offering Jessica’s Secret shoppers an online coupon code to be eligible for the discount when checking out. It applies across the full range of King Power International products on the price comparison site. Shoppers get the 5% cashback ten days after picking up their products in the retailer’s stores.

Jessica’s Secret CEO Mirko Wang told The Moodie Davitt Report: “Since we launched the promotion this morning we have already seen many travellers taking part. They just need to sign up and leave their Alipay details in order for the 5% to be returned to their accounts.”

Mirko Wang (pictured speaking at The Trinity Forum in Shanghai last November) says that the new scheme is attractive to retailers and consumers.

The mechanics of the promotion involves Jessica’s Secret essentially reducing the commission it takes in order to subsidise the cashback. This benefits both Chinese tourists and also King Power International through bigger online sales volumes.

Jessica’s Secret launched the Thai travel retailer’s dedicated Chinese website in October 2018 and also won an award from the retailer for most trustworthy online partner earlier this month.

Other travel retailers are using the site to target Chinese travellers. Yesterday, Aelia Duty Free (a Lagardère Travel Retail brand), launched a promotion specifically for Chinese shoppers visiting Rome Fiumicino Airport. If they spend €360 in Aelia stores, they get a 10% (€36) discount. The promotion runs until 15 February, the day after St Valentine’s Day.