The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for June covering makeup.
As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.
At a glance
- June 2019 shows month-on-month position movements from the May Index for Makeup
- Note: These rankings only reflect search demand, not sales. A sku’s movement upwards or downwards can be influenced by many factors.
- June risers: upwards moves from Dior Rouge Dior Matte 999 3.5g, YSL Rouge Lipstick N21 Rouge Paradoxe 3g; NARS Light Reflecting Pressed Crystal 7g
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Makeup Brand Searches June 2019
1. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
2. MAC Lipstick Morange 3g
3. Dior Rouge Dior Matte 999 3.5g
4. Armani Lip Maestro Luxe is More 6ml
5. YSL Rouge Pur Rouge Slim Lipstick N21 Rouge Paradoxe 3g
6. Armani My Armani to Go Cushion Foundation SPF 23-2
7. Lancôme L’Absolu Rouge Cream 12 Rose Nuance
8. YSL Fusion Ink Cushion Foundation B20 14g
9. Givenchy Prisme Libre Organza Caramel 4 x 3g #1
10. NARS Light Reflecting Setting Powder Pressed Crystal 7g
11. Estée Lauder Futurist Aqua Brilliance Fond de teint Aqua Éclat SPF 15 Cool Bone
12. Tom Ford Lip Colour #80 Impassioned
13. YSL Rouge Volupté Shine 14 Corail in Touch 4g
14. Dior Addict Lip Glow Hydrating Color Reviver Lip Balm 001
15. Tom Ford Eye Color Quad Honeymoon #4A
16. Lancôme Teint Idole Ultra Wear Foundation PO-02
17. NARS Blush Unlawful
18. Givenchy Prisme Libre Édition Couture 01 Mousseline Pastel
19. Estée Lauder Re-Nutriv Ultra Radiance Makeup SPF15 1C1 Cool Bone
20. Estée Lauder Double Wear Stay-In-Place Makeup Duo SPF 10
