INTERNATIONAL. Hospitality platform Servy has reached ten million orders placed through its system, with the milestone transaction coming at a Wendy’s restaurant operated by leading travel restaurateur Areas USA. It comes just a year after the business hit its five millionth order at Dallas Fort Worth International Airport.
Servy has a presence in more than 80 airports and over 1,000 restaurants and retail outlets across the Americas, Europe, the Middle East and Asia Pacific. Its range of services is led by the Grab Airport Marketplace in North America.
Servy Chief Experience Officer Jeff Livney said; “It’s a great achievement to hit 10 million transactions across our platform. When it took five years to hit 5 million transactions, doubling that number within one year – during a pandemic – is a testament to the adoption of the technology within the industry and a true paradigm shift among guests.
“We remain committed to our goal of providing hospitality and retail partners with the right tools they need to advance their digital capabilities, enhance the guest experience, and drive commercial benefits to the business. As we grow, we are now able to do more for our partners. Our unrivalled scale and scope in our airport network and distribution channels mean that we have the unique capacity to analyse and assess meaningful quantities of data intelligently, to enable the right decisions to be made about what’s best for our customers and their travelling guests to enhance their journey across the network and drive revenue.”
Carlos Bernal, CEO of Areas USA, said; “Now more than ever, many of our guests are turning to self-service options for stress-free ordering and the freedom to choose how they order. Digital innovation is a huge priority for us and our partnership with Servy will help pave the way for the digital future our customers will want and indeed expect in years to come. Congrats to Servy on this milestone at one of our restaurants.”
The company noted that data from its user base allows airports and concessionaires to gain insights into the purchasing habits of their guests – and has announced the launch of a new service, Servy Insights+.
Livney said: “Given the significant and rapidly growing data size achievable by Servy’s portfolio of airports and hospitality partners, the opportunity to create the first concessions-focused artificial intelligence (AI) capability leveraging machine learning at scale is now possible.
“Servy Insights+ creates the opportunity for airports and hospitality partners to leverage data across the industry’s leading ecommerce platform and distribution network to drive better guest experiences and significant commercial benefits. This is truly a ‘rising tides floats all boats’ moment for the industry, and we are excited to engage our partners in this consumer insights revolution.”
The latest data from Servy’s sister company Airport Dimensions found 60% of travellers would consider using digital pre-order services to make food & beverage purchases at airports, with the fastest growth occurring in the US and the UK, where Servy has a significant presence.
Adding to its contactless order and payment options, Servy said it will expand the reach of its Grab Airport Marketplace ecommerce platform into new venues following the announcement of a partnership with Unibail-Rodamco-Westfield (URW), revealed first by The Moodie Davitt Report. Click here for our story and interview.
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