The Jessica’s Secret Index May 2019: Skincare
As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicatorof what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.
At a glance
- May 2019 shows month-on-month position movements from the April Index for skincare lines;
- Note: These rankings only reflect search demand, not sales. An sku’s movement upwards or downwards can be influenced by many factors.
- May risers: Upwards moves from Estée Lauder Advanced Night Repair Eye Supercharged Complex, Lancôme Tonique Confort 200ml, Guerlain Abeille Royale Youth Watery Oil 50ml and Sisley Ecological Compound 125ml
- Hover over individual skus to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches May 2019
1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. Clarins Double Serum 50ml
3. Shiseido Ultimune Power Infusing Concentrate 50ml
4. SK-II Facial Treatment Essence 330ml
5. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
6. Lancôme Advanced Génifique Reno 100ml
7. La Mer The Treatment Lotion 150ml
8. Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ 60ml
9. La Mer The Moisturizing Cream 60ml
10. Lancôme Tonique Confort 200ml
11. SK-II GenOptics Aura Essence Serum 50ml
12. Sisley Ecological Compound 125ml
13. Guerlain Abeille Royale Youth Watery Oil 50ml
14. Kiehl’s Clearly Corrective Dark Spot Solution 30ml
15. Cosme Decorté Vita De Réve 150ml
16. SK-II Facial Treatment Essence Duo Set (2 x 230ml)
17. Estée Lauder Advanced Night Repair Eye Synchronized Complex II 15ml
18. Helena Rubinstein Powercell Skinmunity Serum 50 ml
19. Clarins Essential Care Double Serum 50 ml
20. Chanel Mousse Douceur Rinse-Off Foaming Mousse Cleanser Balance + Anti-Pollution
NOTE: As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.
