The Jessica’s Secret Index April 2019: Skincare
As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.
Note: As a reference point we also feature below the week’s best-selling (online) skincare lines from Lotte Duty Free and The Shilla Duty Free, the Korean travel retailers whose business is dominated by Chinese shoppers.
At a glance
- April 2019 shows month-on-month position movements from the February Index for skincare lines;
- Note: These rankings only reflect search demand, not sales. An sku’s movement upwards or downwards can be influenced by many factors.
- April risers: Sharp upwards moves from La Mer The Treatment Lotion; Cosme Decorté Vita De Reve 150ml; Kiehl’s Clearly Corrective Dark Spot Solution 30ml and SK-II Facial Treatment Essence Duo Set.
- Hover over individual skus to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches April 2019
1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. Clarins Double Serum 50ml
3. La Mer The Treatment Lotion 150ml
4. Shiseido Ultimune Power Infusing Concentrate 50ml
5. SK-II Facial Treatment Essence 330ml
6. Lancôme Advanced Génifique Reno 100ml
7. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
8. Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ 60ml
9. La Mer The Moisturizing Cream 60ml
10. SK-II GenOptics Aura Essence Serum 50ml
11. Cosme Decorté Vita De Réve 150ml
12. Kiehl’s Clearly Corrective Dark Spot Solution 30ml
13. Lancôme Tonique Confort 200ml
14. Sisley Ecological Compound 125ml
15. Estée Lauder Advanced Night Repair Eye Synchronized Complex II 15ml
16. SK-II Facial Treatment Essence Duo Set (2 x 230ml)
17. Guerlain Abeille Royale Youth Watery Oil 50ml
18. Clarins Essential Care Double Serum 50 ml
19. La Mer The Concentrate 50ml
20. Kiehl’sUltra Facial Cream 125ml
The Shilla Duty Free: Top ten weekly skincare lines*
- Shangpree Plant Essence Sunscreen 50ml
- Shiseido Anessa Skin Perfect UV Sunscreen Milk 60ml
- Filorga Meso Mask
- L’Oréal Youth Code Serum 2x30ml
- La Mer The Blue Mystery Concentrated Eye Cream 60ml
- Origins Good Foundation Essence 200ml
- Estée Lauder Super-Pomegranate Duo 2x50ml
- Biore Bio-Hydrating Sunscreen 50g
- Filorga Optim-Eyes 15ml
- The History of Whoo Vital Hyrdating Triple-Pack
*For the week ending 24 May 2019
Lotte Duty Free: Top ten weekly skincare lines*
- The History of Whoo Vital Hyrdating Triple-Pack
- Clinique Moisturizing Gel 2x125ml
- Estée Lauder Advanced Night Repair Face and Eye Gel (50ml + 15ml)
- Estée Lauder Advanced Night Repair Eye Concentrate Matrix Two Pack
- Cosme Decorte Vita De Reve Duo Serum 2x300ml
- Lancôme Re-hydrating Comforting Toner 400ml
- SK-II Facial Treatment Essence 330ml
- Kiehl’s Ultra Facial Cream 125ml
- Origins Good Foundation Essence 200ml
- Filorga Meso Mask 50ml
*For the week ending 24 May 2019
NOTE: As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese interest on a monthly basis.
The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.
