QATAR. Qatar Duty Free has launched pop-ups for Penhaligon’s and Carolina Herrera at Hamad International Airport (HIA), in partnership with Puig. Located in the main retail atrium, the podiums showcase the brands’ signature selections of fragrances with interactive features and services.
The official opening of the Penhaligon’s podium and the launch of the Inimitable William Penhaligon – a worldwide exclusive for the retailer – were marked at a ribbon cutting ceremony. The event was attended by VIP guests and officiated by Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker, Hamad International Airport Chief Operating Officer Engr. Badr Al Meer, Qatar Duty Free Vice President Operations, Thabet Musleh and the British Chargé d’Affaires to Qatar Alexandra Cole.
Travellers can explore the Penhaligon’s Portrait collection, inspired by the brand’s founder, and download and use an augmented reality app to discover the story behind each individual fragrance. Guests can have a name or personal message engraved onto the side of their perfume bottle and have their items gift wrapped for their friends and family.
The Carolina Herrera Podium features a curated collection of the brand’s fragrance portfolio. The pop-up includes the collector editions, product customisation and a complimentary wrapping service. The ‘red candy’ store aims to evoke the festive season’s spirit.
His Excellency Mr. Akbar Al Baker said: “We are delighted to be the first airport in the world to launch the Inimitable William Penhaligon collection and are pleased to also open this new Caroline Herrera pop-up. We are very grateful to our friends at Puig for choosing Qatar Duty Free as their partner. I now invite all our many passengers transiting through Hamad International Airport this month to take advantage of all the incredible brands we have here for their festive shopping.”
Puig Global Travel Retail Vice President Kaatje Noens commented: “After the most challenging year ever for travel retail, Puig is happy to bring back some fun and excitement to all Hamad International Airport passengers that have waited for so long to travel again.
“Penhaligon’s and Carolina Herrera will both offer a unique experience in their own pop-up shop, with exclusive launches, customisation services, holiday offers and new digital experiences. This amazing project is only possible thanks to the great partnership with QDF.”
Engr. Badr Mohammed Al Meer said: “Hamad International Airport is a diverse lifestyle destination which houses some of the world’s most prestigious brands that on occasion offer their products exclusively at our award winning terminal. We therefore offer our passengers one-of-a-kind retail experiences with a diverse range of products, keeping ease and convenience in mind. Be it proximity to boarding gates, notifications to the latest deals and offers or safe and contactless payment options, HIA’s Duty Free makes shopping enjoyable and hassle-free.”
Thabet Musleh said: “Puig is an important brand partner of QDF, and we are thrilled to host the exclusive pre-launch of the Inimitable William Penhaligon into travel retail. We invite our customers to try the highly innovative assistance apps to discover the Penhaligon’s Portrait collection and the fantastic range of Carolina Herrera Products at the pop-up store.”
During December, Qatar Airways passengers can visit the Penhaligon’s podium to discover the Inimitable William Penhaligon and collect a free gift with any purchase made.
FOOTNOTE: The Moodie Davitt Virtual Expo Company and leading B2B beauty title BW Confidential have progressed exciting plans to unveil Beauty Tech Live — a pioneering virtual event that will showcase the joint worlds of beauty and technology — on 12-16 April, 2021.
The trade event is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry. As with the hugely successful Moodie Davitt Virtual Travel Retail Expo held in October, Beauty Tech Live will also feature a one-month follow-up showcase.
Beauty Tech Live contacts
Oonagh Phillips: ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com
