Introduction: Founded 30 years ago by now President Aliza Jabès, Nuxe Group has remained committed to eco-conscious beauty. This encompasses every aspect of its product development journey – from formulation to packaging, distribution, consumer safety and environmental protection. This article spotlights Nuxe’s travel retail offerings, its 2023 milestones and plans for the future.
In the first half of 2023, Nuxe focused on anti-ageing with the launch of Merveillance Lift. This was supported by a ‘60 seconds to transform your skin’ product demonstration activation at Samaritaine Paris Pont-Neuf by DFS, which ran throughout February. It was accompanied by an online anti-ageing diagnosis that could be accessed through a QR code.
At the TFWA World Exhibition in Cannes (1-5 October), the brand highlighted its Super Serum [10] Eyes launch. According to Nuxe, it contains active ingredients that specifically target under-eye puffiness and dark under-eye circles.
The serum comes in a 15ml pipette bottle, which is convenient for travelling consumers. Super Serum’s formula is also vegan compliant and uses 95% natural origin ingredients, including natural hyaluronic acid.
The French natural cosmeceutical brand also expanded its Sun Care Collection with high-protection products Nuxe Tanning Sun Oil SPF50 and Nuxe Delicious Sun Spray SPF30.
These come in recyclable plastic bottles with on/off pumps that don’t require a cap. The brand emphasised that these formulations tested non-toxic for the marine ecosystem.
Another key focus for Nuxe in 2023 was customer engagement. In the Sun Collection range, the brand added a QR code on the bottles which redirected users to the Nuxe Sun Spotify playlist.
Nuxe also unveiled floral activations to support three products within its Huile Prodigieuse range: Huile Prodigieuse, Huile Prodigieuse Florale and Huile Prodigieuse Neroli. ‘Flower Market by Nuxe’ ran at Paris Charles de Gaulle and Paris Orly airports with Extime Duty Free; Sanya Phoenix International Airport in Hainan with China Duty Free Group (CDFG); Beijing Capital International Airport Terminal 3; and Shanghai Pudong Airport Terminal 1 with CDFG.
Nuxe Global Travel Retail Sales & Marketing Manager Caroline Goix said: “Travel retail plays an important part in our brand omnichannel strategy as a key driver in the development of Nuxe as a global brand.
“Innovative skincare products like Super Serum and Merveillance Lift are important drivers of that development. They are also great examples of our brand delivering against our sustainability commitments.”
A crucial milestone slated for 2025 involves achieving a further -20% reduction in plastic usage for packaging. Additionally, the skincare brand aims to ensure 100% traceability of its ingredients to guarantee responsible sourcing. In terms of biodiversity protection, the company intends to genetically trace 85% of the plant actives used to formulate its products. ✈
