French cosmetics brand Nuxe has launched an eye-catching activation called ‘Flower Market by Nuxe’ to promote three products from its Huile Prodigieuse range: Huile Prodigieuse, Huile Prodigieuse Florale and Huile Prodigieuse Neroli.
Created by the brand’s travel retail team, the display ran throughout April at Paris Charles de Gaulle Airport and Paris Orly Airport with Extime Duty Free as well as Sanya Phoenix International Airport in Hainan with China Duty Free Group (CDFG).
It will continue in Sanya throughout May and has now been unveiled at Beijing Capital International Airport Terminal 3 and Shanghai Pudong Airport Terminal 1 with CDFG.
Nuxe Global Travel Retail Sales & Marketing Manager Caroline Goix commented: “We are delighted to have had the opportunity to implement this display in Paris airports and downtown Sanya which are important travel retail locations for us and gave us a fantastic presence in-store.
“It is a beautifully detailed concept evoking a fragrant seasonal mood that perfectly captures the spirit of products like Huile Prodigieuse Florale, a fragrance with a bright bouquet of floral notes, such as blossoming magnolia.”
According to Goix, the additional launches of ‘Flower Market by Nuxe’ highlight the brand’s commitment towards expansion in the Chinese market. She said, “The extended presence of Flower Market in downtown Sanya, and its additional implementation in Beijing and Shanghai airports throughout May reflects the growing presence of our brand in China.” ✈
