Nuwave Channel Partners introduces eco-friendly face mask to travel retail

Travel retail specialist Nuwave Channel Partners has extended its Armor London brand with the new Natura Face Mask.

The eco-friendly face mask is made with 100% sustainably-sourced, organic hemp material and is available in four colours: emerald green, gunmetal grey, powder pink, and charcoal black. It belongs to the company’s environmentally-conscious eKO:sense suite of products and is packaged in biodegradable material.

Nuwave Channel Partners hopes the launch will address the growing demand for comfortable, reusable and sustainable face masks in travel retail. The company noted how most airports and airlines have made the wearing of face masks compulsory and how passengers continue to seek better protection while travelling in a post-COVID-19 world.

The Natura Face Mask is washable, reusable and is supplied with two replaceable five-layer filters; offering maximum protection from most airborne nanoparticles.

The mask also comes with UV protection, a built-in air filter and an additional activated carbon filter, which purifies air and dissipates heat. Replacement carbon filters can be ordered directly from ArmorLondon.com.

In addition, the mask features a soft silicone headband, which reduces irritation behind the ear — a common side effect of prolonged mask use.

The Natura Face Mask retails at £14 (US$17.73). To support those fighting to curb the spread of COVID-19, Nuwave Channel Partners will be donating one Natura face mask to a frontline key worker for every order received.

“The Natura mask is another great addition to our range of products aimed at meeting the advanced hygiene and safety needs of travellers,” said Nuwave Channel Partners Chief Executive Officer Hoj Parmar. “We saw a gap in the market for a more attractive-looking, fashionable mask and we are very excited about the product’s prospects.”

Parmar added, “The Natura’s many benefits include being very comfortable to wear, which is in stark contrast to many other masks on the market. Overall, it’s a combination of benefits that will appeal to both the consumer and travel retailers looking to add a stylish, environmentally-friendly mask to their product offering.”

As reported, Nuwave Channel Partners has recently launched the Safety F!rst Emergency Kit from its Armor London brand. The kit comprises of five key personal hygiene and sanitation products that help travellers protect themselves against COVID-19.