“Christmas dinner was something of a success; it passed off, at any rate, without bloodshed.”
~
INTERNATIONAL. Our popular festive season readers’ competition in association with Nestlé reaches its grand conclusion today with not just one, not just two, but three fabulous food hampers awarded.
Nestlé is hosting the competition to celebrate its ambitious VERSE plan to make food the number one most-purchased category in travel retail.
The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).
Why the references to VERSE? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s V.E.R.S.E growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.
| Final Day Winners To participate in the prize draw entrants simply had to name a food or foods starting first with M (seventh letter in Christmas) on Day 12 and for our Grand Finale starting with A and S (the final two letters) to be in with a chance to win a bumper Nestlé food hamper. Our M winner (first out of the hat AND a great entry to boot) was Dubai Duty Free Accounts Assistant Lea La Guardia, who contributed this irrestible festive offering: Be Happy…. Shake that Booty! Sing that melody! There’s a fire within my Mamoncillo There’s not only a fire within your Mamoncillo Lea but also within your literary, lyrical soul. Bravo. A fantastic Nestlé food hamper is winging its way to you. Our A and S Grand Finale attracted a suitably bumper entry with the Dubai Duty Free and Dufry teams again to the fore (idea: Perhaps we should host a literary shoot-out between the two retailers in 2022?). Our first winner is Nur Buyukyagci, Supervisor/Operation Retail and Category Supervisor at The Nuance Group Turkey (Dufry) for her devilishly difficult tongue-twister (try saying this repeatedly after too many glasses of Prosecco). Seven Santas sang silly songs You are right Nur, Nestlé does. And one is making its way to you now. Our final winner in this fabulous festive competition is Soni Chirayath, Assistant Buyer at Dubai Duty Free for this clever deployment of Nestlé food brands in seasonal verse. On Christmas eve After Eight, Superb Soni. Our final hamper, courtesy of Nestlé is yours. Thank you to all who entered into the spirit of this fun competition and to Nestlé for its generosity in hosting it. {NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.} Chapter and VERSE‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition. Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail. {NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.} Chapter and VERSE‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition. Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail. |
