CHINA. The Moodie Davitt Report’s WeChat Official Account has reached a landmark 2,000 followers.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The service, published four times a month, complements the already strong and growing Chinese readership of our English language service.
《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,000名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla（邮箱：Irene@MoodieDavittReport.com)。
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We are very proud of this landmark, an encouraging figure in a niche retail sector and achieved in just nine months since our March 2021 launch. The Chinese market and our Chinese readers are key to us and our WeChat presence has helped us profoundly in increasing our reach and influence within China.”
《穆迪达维特免税报告》创始人兼董事长 Martin Moodie 表示：“自
2021 年3 月推出以来仅仅九个月就实现了这一里程碑，我们为此成就感到非常自豪。我们极为重视中国市场和中国读者，而微信公众号对于帮助我们提升在中国的影响力，具有关键性的作用。我们打算进一步扩展我们的中文报道，有关计划将于近期宣布。”
Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.
2022年起，《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道，每周一在广受关注的微信公众号发布最新资讯，每月推送四次。
《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。
本周热点资讯一览如下。
Check out highlights below from last week’s edition.
The lead story highlighted Estée Lauder and China Duty Free Group’s Gifting Wonderland holiday campaign in Hainan. Estée Lauder’s annual holiday campaign returned with a bang with the launch of two simultaneous pop-ups at the CDF Mall and Haikou Mova Mall.
