US. Marshall Retail Group will tomorrow (13 June) open its newest additions to LaGuardia Airport Terminal B.
The 15,000sq ft Bowery Bay Shops complex offers an array of leading brands in an immersive space that pays homage to New York’s architectural grandeur and cultural diversity.
Upon entering, passengers will be welcomed by artisan confectionery, gourmet food, electronics, locally-sourced gifts and global beauty products. Notable brands include Artists & Fleas, Brooklyn Roasting Company, Kate Spade New York, Magnolia Bakery, and Strand Book Store – a historic New York institution selling used, new, and rare books. Rotating pop-up shops in the area will allow for a varied customer journey.
An interactive element is added to The Bowery Bay Shops area through a large digital mural. Travellers can create a customised digital portrait fwith backdrops by renowned graffiti artists.
Inside the newly-opened Terminal B Arrivals & Departures Hall*, Marshall Retail Group is opening 5,000sq ft fashion emporium, The Dean, offering bespoke products and services designed with the discerning business traveller in mind.
Brands in The Dean selling a mix of ready-to-wear items, luxury travel essentials, gifts and grooming services include Herschel, Hugo Boss, Kiehl’s, Lacoste, Mizzen+Main, Rhone, Shinola, The Art of Shaving, Tumi and Vince Camuto.
“Guests will receive the ultimate, immersive airport experience by browsing distinctive gifts reflecting the essence of the New York lifestyle,” Marshall Retail Group Chief Executive Officer Michael Wilkins said. “All aspects have been meticulously curated by our team at Marshall Retail Group to offer an unsurpassed local Sense of Place to travellers and locals alike.”
The new Terminal B Arrivals & Departures Hall was primarily developed by LaGuardia Gateway Partners and the developer’s Chief Executive Officer Stewart Steeves added: “We’re thrilled to partner with Marshall Retail Group for the exceptional retail options that they’ll offer passengers, providing them with the feeling of a true New York City shopping experience.”
Marshall Retail Group also operates The Scoop at LaGuardia, a one-stop convenience store with local products and travel essentials.
As reported, Hudson has opened a pair of convenience stores inspired by the glamour and bright lights of New York in the new Terminal B Arrivals & Departures Hall.
* Watch out for a major interview about the Terminal B project with George Casey, Vantage Airport Group Chair & CEO and LaGuardia Gateway Partners Board Director, coming soon.
