Hudson embraces the flavour of New York in new LaGuardia stores

US. Hudson sought to capture the character of New York with its stores in LaGuardia Airport Terminal B’s new Arrivals & Departures Hall*, according to CEO Roger Fordyce.

The 850,000sq ft complex, revealed this week by LaGuardia Gateway Partners, houses 21 shops and restaurants.

Hudson looked to Madison Avenue and the Manhattan skyline as inspiration for the stores

Tomorrow (13 June), Hudson is opening two new convenience concepts – NYC Aglow and Mad Ave Market – as part of a seven-year contract.

The exterior of NYC Aglow is reminiscent of the bright lights of Broadway

Fordyce said: “We have a responsibility to embrace the local history and flavour of a city in our store designs and offerings, and so we’re honoured to introduce concepts to LaGuardia that represent the storied history of the airport, the city, and Hudson alike.”

Locally-sourced gifts and souvenirs are a key cornerstone of NYC Aglow (pictured) and Mad Ave Market

Inspired by the New York City skyline, NYC Aglow offers a sleek and modern shopping experience, Hudson said. Meanwhile Mad Ave Market honours the golden age of advertising on Madison Avenue with art deco designs.

Both stores offer local and international products, as well as a range of gifts and snacks.

From Madison Avenue to LaGuardia: Mad Ave Market honours the golden age of advertising in the 1960s

The new shops, operated under the HG LGA Retailers joint venture between Hudson and its partners Branded Works, Byrd Retail Group and Kelle Communications Group, increase Hudson’s Terminal B footprint to nine stores.

I Love New York: The state-of-the-art new Terminal B features architectural and design finishes inspired by the city’s neighbourhoods

LaGuardia Gateway Partners Chief Executive Officer Stewart Steeves commented: “New York City is considered to be one of the world’s greatest destinations for shopping, and the new Terminal B is no exception to that. Hudson provides all of the classic travel essentials that every New Yorker and visitor needs, and we’re excited to partner with them in the new terminal.”

* Watch out for a major interview about the Terminal B project with George Casey, Vantage Airport Group Chair & CEO and LaGuardia Gateway Partners Board Director, coming soon.

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