Illva Saronno is set to showcase a new Disaronno marketing campaign and the sixth Disaronno Icon bottle at the upcoming TFWA Asia Pacific Exhibition & Conference (Basement 2 M10).
The new Disaronno Icon will be revealed to buyers but the name will be kept under wraps to the media until October. The most recent version, Disaronno wears Missoni, has had ‘excellent’ sell-through rates with retailers including Heinemann, Duty Free Americas and Lagardère Travel Retail and on cruise lines, according to Illva Saronno.
Disaronno said the new marketing campaign aims to “create an even stronger emotional bond with consumers that encompasses the entire Disaronno world: aspirational, evocative, iconic and elegant”.
Illva Saronno noted the “significant progress” that both Disaronno and Tia Maria have made in Asia Pacific.
“Following the appointment of Trent Russell as our new Regional Director for APAC in August 2017, we’ve secured business with a number of key markets including Australia, Japan and China,” said International Sales Director Domenico Toni. “Trent is doing a fantastic job for us and will be on the stand during TFWA Asia Pacific to outline our strategy moving forward to both existing and new partners.”
Rabarbaro Zucca, Disaronno Riserva and Duca de Salaparuta wines will also be highlighted in Singapore.
Toni added: “TFWA Asia Pacific Exhibition & Conference is a vital date in the annual travel retail calendar and an important showcase for our brands. We believe that this year will be pivotal for us in really establishing a strong foothold in the region and are very much looking forward to meeting friends old and new.”