IATA warns of slow recovery in consumer confidence post-COVID-19

INTERNATIONAL. The International Air Transport Association (IATA) has called on governments to work with the aviation industry on confidence-boosting measures in the face of an anticipated slow recovery in demand for air travel.

“Passenger confidence will suffer a double whammy even after the pandemic is contained – hit by personal economic concerns in the face of a looming recession on top of lingering concerns about the safety of travel. Governments and industry must be quick and coordinated with confidence-boosting measures,” said IATA Director General and CEO Alexandre de Juniac.

An IATA-commissioned survey of recent travellers found that:

  • 60% anticipate a return to travel within one to two months of containment of the COVID-19 pandemic but 40% indicate that they could wait six months or more;
  • 69% indicated that they could delay a return to travel until their personal financial situation stabilises.
Earning consumer trust about the health and safety of air travel will be a key industry task, says airline association IATA (click to enlarge)

Early indications of cautious return-to-travel behaviour have been seen in the domestic markets of China and Australia, said IATA, even though new coronavirus infection rates have fallen to low levels:

  • China: Domestic demand began to recover when the rate of new COVID-19 infections in China fell into single digits and headed towards zero (measured by new infections as a percentage of the seven-day moving average of total COVID-19 cases). While there was an early upswing from mid-February into the first week of March, the number of domestic flights has plateaued at just over 40% of pre-COVID-19 levels, said IATA. It noted that actual demand may lag behind capacity. China accounts for 24% of all domestic travellers.
  • Australia: Domestic demand continued to deteriorate even after the rate of new infections fell into single digits and IATA said there is still no sign of a recovery (total domestic flights are at 10% of pre-COVID-19 levels) even as new infections near zero. Australia accounts for 3% of all domestic travellers.

Domestic market behaviour is a “critical indicator,” said IATA, as the post-pandemic recovery is expected to be led by this channel, followed by regional and then intercontinental as governments remove restrictions.

The grim picture for domestic travel since the crisis began, but this channel is expected to recover before international travel

“In some economies, the spread of COVID-19 has slowed to the point where governments are planning to lift the most severe elements of social distancing restrictions. But an immediate rebound from the catastrophic fall in passenger demand appears unlikely. People still want to travel. But they are telling us that they want clarity on the economic situation and will likely wait for at least a few months after any ‘all clear’ before returning to the skies. As countries lift restrictions, confidence boosting measures will be critical to re-start travel and stimulate economies,” said de Juniac.

This week IATA is conducting regional summits with governments and industry partners to begin planning for an eventual re-start of the air transport industry.

“The passenger business came to a halt with unilateral government actions to stop the spread of the virus. The industry re-start, however, must be built with trust and collaboration. And it must be guided by the best science we have available. Time is of the essence. We must start building a framework for a global approach that will give people the confidence that they need to travel once again. And, of course, this will need to be shored-up by economic stimulus measures to combat the impact of a recession,” said de Juniac.

Relief measures

IATA estimates that some 25 million jobs in aviation and its related value-chains, including the tourism sector, are at risk in the current crisis. Passenger revenues are expected to be US$314 billion below 2019 (-55%) and airlines will burn through about US$61 billion in liquidity in the second quarter alone as demand plummets by -80% or more.

“This is an emergency,” said de Juniac. “Airlines around the world are struggling to survive. Virgin Australia which entered voluntary administration demonstrates that this risk is not theoretical. Governments will need financially viable airlines to lead the economic recovery. Many of them won’t be around to do that if they have run out of cash.

“The number of governments recognising that relief measures are needed is growing. But the crisis is also deepening. We thank the governments that have committed to provide the industry a lifeline and look forward to quick implementation. For the others, each day matters. Millions of jobs are at stake and relief cannot come fast enough.”

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