Highlights from TripurX live streaming service

CHINA. The Moodie Davitt Report is pleased to showcase TripurX Tech’s new in-house live streaming service which, as reported, is gaining rapid momentum in China.

The TripurX live stream programme, filmed in the company’s Shanghai studio, features a range of popular duty free items, particularly from the beauty category.

Recent editions, for example, have focused on LVMH-owned natural, high-end skincare brand Fresh and AmorePacific skincare line Sulwhasoo. Those two live streams drew a collective 250,000 views and 9,800 comments.

Here are edited highlights from both live streams.

Analytics for the Fresh live stream (above) and Sulwhasoo (below) show encouraging consumer engagement (click to enlarge)

 

WeChat platform TripurX is a sister company to popular B2C WeChat platform Globuy. The Moodie Davitt Report works closely with both businesses.

Both TripurX and Globuy are Preferred Partners at the forthcoming Moodie Davitt Virtual Travel Retail Expo. Globuy will be meeting exhibitors and reporting on their launches and other activities as well as producing live coverage of the overall event.

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