CHINA. TripurX Tech is experiencing growing success with its inhouse live streaming programme.
The TripurX live stream programme, filmed in the company’s Shanghai studio, features a range of popular duty free items, particularly from the beauty category.
Recent editions, for example, have focused on LVMH-owned natural, high-end skincare brand Fresh and AmorePacific skincare line Sulwhasoo. Those two live streams drew 250,000 views and 9,800 comments.
WeChat platform TripurX is a sister company to popular B2C WeChat platform Globuy. The Moodie Davitt Report works closely with both businesses.
See also
- CDF-Sunrise unveils live streaming, e-shop and Estée Lauder online boutique through TripurX
- TripurX Tech signs online marketing partnership with China Duty Free Group
Note: Tripur X and Globuy are preferred data and media partners, respectively, at the forthcoming Moodie Davitt Virtual Travel Retail Expo. They form part of a powerful Chinese presence at the event, highlighted by Diamond Partner China Duty Free Group; Platinum Partner Hainan Provincial Bureau of International Economic Development & Hainan Expo; and many registered buyers including CNSC, Wangfujing Group, King Power Group (HK) and Sky Connection.
