Foreo’s presence at Heinemann Duty Free shines the light on its hero ranges: Luna, Bear and Issa

BF&GH Travel Retail P&C Category Director Lidia Vynogradna believes that Foreo’s leading-edge beauty tech innovations will drive traffic to its stores

UKRAINE. Swedish beauty tech and wellness house Foreo has partnered BF&GH Travel Retail — Gebr Heinemann’s joint venture in Ukraine — to open a counter with Heinemann Duty Free at Boryspil International Airport Terminal D in Kiev.

Foreo’s hero products, including the Luna, Bear and Issa lines, are on offer.

The new counter is part of a push to expand Foreo’s presence in Ukraine travel retail. Foreo has also launched on the airport’s ecommerce platform, MyDutyFree.net.

Foreo Russia General Manager Haris Sarac said, “Foreo is beyond pleased to partner with Heinemann Duty Free and BF&GH Travel Retail. We believe that this partnership is essential to strengthening Foreo’s positioning in the Ukraine market. With the challenges of navigating a market that is suffering from the effects of the pandemic, we need strong and capable partners to help us reach our potential.”

BF&GH Travel Retail P&C Category Director Lidia Vynogradna added, “We are excited to welcome Foreo to the store, and we are hoping that the brands powerful innovations will be able to attract more customers.”

As reported, Gebr Heinemann partnered with BF&GH Travel Retail to open a 191sq m store at Boryspil International Airport, reinforcing the retailer’s commitment to the region.

Gebr Heinemann is the exclusive concessionaire at the airport, Ukraine’s busiest gateway, where it currently operates 18 stores in partnership with BF&GH.

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