CHINA. Pioneering anti-aging brand FAQ hosted its inaugural VIP event at The Sukothai Hotel in Shanghai, China.
FAQ welcomed 20 VIP guests to experience the powerful anti-aging features of FAQ first-hand through a range of personalised treatments.
In addition, FAQ has partnered with the Retreat Spa at The Sukothai Hotel in Shanghai, to exclusively offer the ‘Swiss Facial Rejuvenation Treatment’ for a limited time.
The 30-minute treatment promises to transform aging skin and create a more toned and radiant V-shaped contour using the FAQ 102 device. The treatment was launched on 10 July and is available until 9 October.
The partnership with The Sukothai Hotel Shanghai underscores FAQ and Foreo’s commitment to offering exclusive, luxury experiences for travellers.
Foreo Global Travel Retail Director Gary Leong said, “We are pleased to announce a partnership with such an exclusive hotel, which really speaks to the high-end positioning of FAQ itself.
“It is definitely a strong beginning for us to have more high-end travellers experience the power of the devices, and witness how convenient it is to use on-the-go to maintain a youthful radiance. We thank The Sukhothai Hotel Shanghai for their partnership with us and look forward to further collaborations in the future.”
FAQ, which made its travel retail debut at the hugely successful Virtual Travel Retail Expo last year, is described as the first brand to truly harness the full power of clinical machines into a sleek handheld format.
Its latest FAQ 100 Range offers three hand-held devices designed to be used in the user’s home, whether they are a professional conducting in-home treatment or someone simply looking for powerful clinical results.
FAQ offers a wide range of innovative facial rejuvenation technologies including EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations. All FAQ devices feature the Power-RF heated radio-frequency waves that accelerate collagen production and reduce fine lines.
T-Sonic pulsations boost skin radiance while LED-Pulse penetrates skin layers to target various skin issues. EMS-Pro, available in the FAQ 102 and FAQ 103 devices, firms and contours facial features similar to a ‘natural facelift’. All devices have also been equipped with an anti-shock system to ensure that they are safe for home use.
FAQ has been expanding aggressively in the Asia Pacific region. The brand is listed extensively in China travel retail with significant recent listings in Haikou Meilan Airport Duty Free store, Hainan Tourism Duty Free Shopping Complex, and Sanya International Duty Free Shopping Complex in Hainan, China. It is also available in CDF Macau’s e-shop.
In South Korean travel retail, FAQ is available at Hyundai Duty Free in DSeoul. It is also sold in cross-border and omnichannel platforms Tmall and KrisShop and in Singapore and South Korea’s domestic markets.
FAQ, which has been growing its travel retail network since its launch in 2020, has announced plans to further expand in Q3 and Q4 this year.
