SINGAPORE. Pioneering anti-ageing brand FAQ — owned by Swedish wellness and beauty tech company Foreo — has struck a new partnership with omnichannel retailer KrisShop.
The brand was officially launched on the platform on 20 May offering its FAQ 101, FAQ 102 and FAQ Silicone Spray. The brand’s P1 Manuka Honey Primer is set to launch later this month.
KrisShop is one of many online partnerships to be announced for FAQ in 2021 as the brand continues to expand its digital footprint in travel retail and beyond.
FAQ’s KrisShop launch is also part of a wider product expansion strategy that includes the fast-tracking of onboarding processes for new partners and the reduction of delivery times.
FAQ, which made its travel retail debut at the hugely successful Virtual Travel Retail Expo last year, is described as the first brand to truly harness the full power of clinical machines into a sleek handheld format.
These are designed to be used in the user’s home, whether they are a professional conducting in-home treatment or someone simply looking for powerful clinical results.
FAQ offers a wide range of innovative facial rejuvenation technologies including: EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations.
All FAQ devices feature the Power-RF heated radio-frequency waves that accelerate collagen production and reduce fine lines. T-Sonic pulsations boost skin radiance while LED-Pulse penetrates skin layers to target various skin issues.
EMS-Pro, available in the FAQ 102 and FAQ 103 devices, firms and contours facial features. All devices have also been equipped with an anti-shock system to ensure that they are safe for home use.
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