MACAU. Duty Free Americas (DFA) today officially opened its ambitiously renovated and extended retail space at the Venetian Macau-Resort-Hotel.

The upgraded 6,500sq ft space, part of a total 11,500sq ft managed by DFA, is the third renovation undertaken by the retailer since it began operating at the Venetian in 2007 [we’ll bring you a much more extensive Moodie Davitt Picture Gallery in coming days].

Open for business: The importance of DFA’s Macau store was underlined by a who’s who gathering of brand executives to celebrate the Grand Opening. Pictured left to right are: LVMH Fragrance Brands Area Manager Travel Retail Greater China Didier Perrot-Minot; L’Oréal Travel Retail Asia Pacific Managing Director Emmanuel Goulin; Shiseido Travel Retail President Philippe Lesné; Sands China Vice President Retail Development Tim Jones; DFA General Manager Macau Cecily Ho; Benefit Cosmetics General Manager Srim Pannhasiri; DFA CEO Jerome Falic; Las Vegas Sands Corporation EVP Head of Global Retail David Sylvester; L’Oréal Travel Retail Managing Director Vincent Boinay; History of Whoo Worldwide Travel Retail Director Chloe Jin; Amorepacific Worldwide Travel Retail Director David Parks; Shiseido Travel Retail General Manager Asia Pacific Kenji Calméjane and Jurlique Area Manager Venus Li

According to DFA, the duty free store has seen a +35% increase in sales since reopening on 17 December 2017.

The additional shop space acquired by DFA before the renovation enabled the retailer to add several new brands. These include: Clé de Peau Beauté, NARS, Givenchy, Innisfree, Etude House, La Roche Posay, Vichy, Kérastase and Benefit.

Amorepacific-owned Innisfree (left) and Shiseido’s prestige cosmetics brand Clé de Peau Beauté join a stellar beauty line-up

DFA has also expanded the YSL and Armani cosmetics areas and introduced the latest Lancôme store design.

The retail offer also features Kiehl’s, Shiseido, Biotherm, Jurlique, Clarisonic, L’Oréal and Shu Uemura.

The 5,000sq ft space across the hall includes a Dior beauty boutique and other beauty brands such as SKII, Guerlain, Clarins, plus liquor and confectionery.

DFA CEO Jerome Falic told The Moodie Davitt Report: “We invested very heavily here as we really believe in this market. We have the number-one location in Macau: The Venetian hotel draws approximately 30 out of the 32 million visitors to Macau.

“We are fortunate enough to have around 70% or just over 20 million of the visitors pass our shop. It’s by far the most highly visible shop in Macau and, more so than many major airports, has a captive audience.”

L’Oréal Travel Retail Managing Director Vincent Boinay told The Moodie Davitt Report that the store featured “a superb retail execution and fantastic brand expressions”, adding, “without surprise, the first weeks are extremely positive, with reactions of customers very, very positive.

“DFA and L’Oréal have been partners in Macau since the very beginning of this adventure,” Boinay added. “Ten years on, and just before the Year of the Dog, we are more than happy to keep up this great partnership.”

Shiseido Travel Retail President Philippe Lesne commented to The Moodie Davitt Report: “The revamped store at Venetian Macau is beautiful and features a strong line-up of Asian as well as western brands. We are very happy to be represented with some of our key brands, Shiseido, Clé de Peau Beauté and NARS. DFA has been a long-term partner of ours, notably in the prominently located Venetian Macau store, and we look forward to further success ahead.”

Lancôme’s new ‘Parisian apartment’ retail concept is featured at the DFA store (above and below)