Irish chocolate brand Butlers is partnering with distributor Alfa Brands to enter the US travel retail market. Its products will be highlighted at next month’s Summit of the Americas in Orlando (Booth 400).
Butlers specialises in premium chocolates, sharing boxes and Irish liquor-inspired collections, including Irish Cream and Irish whiskey and a range developed in collaboration with Drumshanbo Gunpowder Irish Gin.
As reported, the brand launched a travel-retail exclusive range of dark chocolate mini bars and The Chocolate Collection, which includes flavours such as Green Tea, Spiced Chai and Mango & Lemongrass, last year.
Butlers is well established in international travel retail, with products available in over 60 airport locations.
Alfa Brands is a well-respected distribution agency, specialising in travel retail and duty free in North America. Its client brands include Pillitteri Wines, Chabot Armagnac, Hardy Cognac, Newby London and Nishi Pearls.
