South Korean beauty group Amorepacific has received the CES 2021 Innovation Award in the Health and Wellness category for its customised lip makeup manufacturing technology, ‘Lip Factory by Colour Tailor.’
This marks the second consecutive year that the company has been recognised with a CES Innovation Award.
The ‘Lip Factory by Colour Tailor’ technology is an integrated online-offline lip makeup manufacturing system that utilises an AI-based mobile application called ‘Colour Tailor.’
The app was developed by Amorepacific and uses a deep-learning algorithm to analyse different users’ facial features and recommend customised lip colours.
The ‘Lip Factory’ dispensing system can manufacture any recommended colour product immediately on-site and can recommend and produce over 2,000 lip shades. Amorepacific launched the service in its flagship Amore Seongsu store in Seoul, South Korea last August. It will be showcased at the upcoming Consumer Electronics Show (CES) set for 11-14 January.
Amorepacific Research & Development Centre Vice President Basic Research and Innovation Division Aiden Park PhD said, “We are thrilled to be honoured again this year with the CES Innovation Award. The ‘Lip Factory by Color Tailor’ and its recognition by the award demonstrates Amorepacific’s ability to integrate the latest digital technologies like AI with beauty products and services. We look forward to presenting more digital beauty innovations that enable new, creative access to beauty.”
FOOTNOTE: In related news, the Moodie Davitt Virtual Expo Company and leading B2B beauty title BW Confidential have progressed exciting plans to unveil Beauty Tech Live — a pioneering virtual event that will showcase the joint worlds of beauty and technology — on 12-16 April, 2021.
The trade event is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry. As with the hugely successful Moodie Davitt Virtual Travel Retail Expo held in October, Beauty Tech Live will also feature a one-month follow-up showcase.
Beauty Tech Live contacts
Oonagh Phillips: ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com
