MALAYSIA/SINGAPORE. Low-cost airline AirAsia has been named as Asia Pacific Digital Transformer of the Year in the third edition of the IDC Digital Transformation Awards (DXa).
The awards honour the achievements of organisations that have successfully digitalised one or multiple areas of their business through the application of digital and disruptive technologies.
AirAsia claimed IDC DXa’s top 2019 accolade, triumphing over more than 11,000 nominated companies. The win came in quick succession to being recognised for the same achievement at the Malaysia edition of the DXa.
The award recognises AirAsia’s “discernible and measurable excellence in deploying innovative technologies, personalised products and services, optimisation of ancillary revenue and enhanced customer service”.
AirAsia said its new technologies include cloud computing, pricing optimisation through machine learning, AI-powered chatbot, enhanced mobile app features and facial recognition technology, among others.
It added that IDC DXa also recognises exceptional leadership, talent and infrastructure that has helped to support new digital strategies.
AirAsia Group CEO Tony Fernandes said: “Being named Digital Transformer of the Year for Malaysia was an achievement I was super proud of. To take it up a notch and be recognised as the best in Asia Pacific proves that our digitalisation program is having a profound impact on our guests and the industry, and I couldn’t be more proud of collecting this award on behalf of our Allstars today.”
Among the digital highlights from AirAsia in 2019 was its launch of OurShop, a new digital marketplace designed to connect international travellers with airport, high street and local specialist retailers. The pioneering initiative links the consumer with multiple marketing and shopping touchpoints throughout the travel journey.
NOTE: OurShop (AirAsia) CEO Lalitha Sivanaser will be among the high-profile speakers at the upcoming Trinity Forum, the world’s most influential airport commercial revenues conference.
Click here for more on The Trinity Forum and the dazzling social programme; other information can be found on The Trinity Forum website.
