Roust Group has introduced a new vodka from its Siberian Distillery. Siberian Troika is described as a “reflection of the Russian soul” and Roust believes the new brand will strengthen the company’s mid-price market share in the region.
Siberian Distillery is located in Novosibirsk and, according to Roust, uses only local natural ingredients.
Siberian Troika vodka is made from meltwater from the Altai glaciers, frost-hardened Siberian wheat and an infusion of juniper berries from the region’s taiga snow forest.
It takes its name from the Russian term for a horse-drawn carriage or sleigh. A troika is featured on the bottle which also highlights the snow-covered Siberian landscape. A bell on the neck of the bottle echoes the ringing of a quick-moving troika.
Siberian Troika is available in a 0.5-litre bottle.
Siberian Distillery Director Vasily Zyranov said: “The Siberian Distillery is one of the most modern vodka distilleries in Russia and the birthplace of the legendary Talka brand, which is one of the best-selling vodkas in the country. We are confident that Siberian Troika will also be a great success among millions of consumers.”
According to Roust, mid-priced brands account for 37% of vodka sales in Russia, with local brands generating over 30% of those sales.
As reported, Roust was a Silver Partner of the recent Moodie Davitt Virtual Travel Retail Expo. The group highlighted the relaunch of its Russian Standard Vodka, with other key brands also featured.
