Roust Group has extended and expanded its partnership with independent drinks distributor Monarq Group.
The two companies have partnered on Zubrówka Vodka for the past six years in the Caribbean and Latin America. From 1 November, Monarq is the exclusive distributor for the entire Roust portfolio, which includes Zubrówka, Russian Standard Vodka and Gancia wine, in the Caribbean, Latin America and Mexico.
Monarq Group Founder and CEO Robert de Monchy described the partnership with Roust as “successful and fruitful”.
“Roust offers a leading premium and innovative vodka portfolio which coincides perfectly well with our corporate brand building philosophy, while bringing innovation to the Americas.
“Gancia is an iconic leading wine brand from Italy and we are ready to take its regional distribution and sales to the next level. We look forward to working many more years together with the Roust team and to achieve our mutual goals,” he said.
Roust Americas CEO Scott Oliver commented: “We are delighted to extend and expand our partnership with Monarq Group. The past six years, Monarq has proven to be a professional partner, successfully managing the distribution, sales and marketing of Zubrówka Vodka in this region. The consolidation of our whole portfolio with one partner will lead to a structured development of our brands throughout the full region.”
Monarq Group’s portfolio includes Jack Daniel’s, Heineken, Woodford Reserve, Peroni, Herradura, Licor 43, Luxardo and Gosling’s, among other brands.
Roust was a Silver Partner of the recent Moodie Davitt Virtual Travel Retail Expo. The group highlighted the relaunch of its Russian Standard Vodka, which features updated packaging to showcase the brand’s history and Russian origin. Other key brands, and new expressions, were also spotlighted.
