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The new ZEADES store in Tel Aviv’s G-Mall has a silvered-white interior evoking a sense of space |
MONACO. ZEADES, the creator of leather-inspired fashion jewellery, has opened its third stand-alone boutique in less than a year, at the G-Mall in Tel Aviv’s exclusive Tzameret district.
“Tel Aviv is New York, London, Paris,” said Sales Director Frederic Brega. “It’s cosmopolitan”¦ attracts people from everywhere”¦ all the biggest brands are present. All the consumer habits are evident. It’s a laboratory for us, very interesting.”
On display are both men’s and women’s summer collections plus a full complement of ZEADES leather-linked accessories.
Each showcase in the silvered-white interior displays a different colour – white, black, red, silver or chocolate and cinnamon browns.
The men’s collection is displayed in masculine browns and blacks. The designs are said to “reflect and complete the colour connotation universe: a bold design for red, a trendy shape for silver, chic forms for some blacks, a hint of transgression for others”.
ZEADES Design Director Danielle Devreese created a soft, inviting interior that aims to evoke a sense of space, diffuse light and focus attention on the products. On either side of the boutique, columns made from the same Italian leather as ZEADES jewellery give customers an opportunity to experience for themselves the leather’s fine, silky, sensual texture.
The new location in Tel Aviv is the brand’s third opening in less than a year: the first boutique began trading in Florida last January and a shop opened in Latakia, Syria last February.
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On either side of the boutique, columns are made from the same fine Italian leather as ZEADES jewellery |
About ZEADES
ZEADES was established in Monaco as a supplier of fine Italian leather-inspired jewellery collections. Design, development, marketing strategy and visuals are done in-house by the independent company. The Principality has granted ZEADES the privilege of using the label “Designed in Monaco” which can be seen on the back of watch cases and in marketing materials. The company has three freestanding stores in Tampa, Florida; Latakia, Syria; and Tel Aviv, Israel.
