Brown-Forman has created a limited-edition expression of its super-premium Woodford Reserve American whiskey, featuring a bottle by French luxury crystal specialist Baccarat. The product is being revealed to the travel retail industry at the TFWA World Exhibition in Cannes this week.
The Woodford Reserve Baccarat Edition will be available exclusively in duty free stores for one year from May 2019, with a suggested RRP of US$1,500.
The 42.5% ABV beverage has been matured in XO Cognac casks at the Woodford Reserve Distillery in Versailles, Kentucky. It is the first American whiskey to be housed in a Baccarat bottle.
The brand owner said the bottle is designed to “evoke the iconic Woodford Reserve bottle silhouette” and is engraved with both the Woodford Reserve and Baccarat logos.
It is presented in a signature Baccarat red box with doors that rotate upon opening. Its crystal stopper is adorned with Woodford Reserve’s initials.
Woodford Reserve Global Brand Director Mark Bacon said: “We are extremely proud to announce the partnership between the world’s finest bourbon and the world’s finest crystal because both represent craftsmanship at the highest level. This partnership elevates the category of American whiskey in the global market.”
Brown-Forman Senior Vice President and Managing Director of Global Travel Retail Marshall Farrer added: “We are launching this luxury product in travel retail because sophisticated consumers are seeking premium brands – and Woodford Reserve leads the ultra-premium bourbon category globally.”
Of her company’s work with Woodford Reserve, Baccarat Global CEO Daniela Riccardi said: “Baccarat is honoured to be the partner of Woodford Reserve for this important premiere in the world of American whiskey. We are proud of the work done together and of a beautiful decanter that our artisans crafted.”
