 |
UAE. Toy and gadget specialist WIZZ, the retail brand of Dubai-based Retail Concepts, has reported that sales are “exceeding expectations” at its new 15sq m shop-in-shop at Sharjah International Airport.
The WIZZ stand alone shop-in-shop unit comprises floor to ceiling branded display units and two gondolas offering a range of novel gifts, gadgets and gizmos – all with a humorous twist.
The company has further extended its presence at the airport with the opening of a Jamal Arabia souvenir installation this month at the Dufry-operated retail concession.
WIZZ Managing Director Nigel Caddick said: “The Sharjah WIZZ outlet has performed remarkably well since it opened last month [in May] and we are delighted with the initial results. We’re even more pleased that Dufry has now decided to extend our business by introducing our Jamal Arabia souvenir range.”
 |  |
Sales at the new 15sq m WIZZ shop-in-shop at Sharjah International Airport are “exceeding expectations” | |
 |  |
Jamal Arabia is a complete concept of Arabian-inspired gifts ranging from fridge magnets to wall prints and candles | |
Jamal Arabia is a complete concept of Arabian-inspired gifts, unique to Retail Concepts, ranging from fridge magnets and notebooks to wall prints and candles. The concept offers a collection of gifts and souvenirs at price points starting at US$5.
Specially designed merchandising units and gondolas are available; in Sharjah International Airport the concept has been introduced as a corner in a prime location next to the cosmetic area. This is the first step in Retail Concepts having total exclusivity in souvenirs with Dufry, said the company.
“Our USP is that not only do we offer unique products for both WIZZ and Jamal Arabia, but we are also able to offer an entire retail solution – everything from a major stand-alone shop such as in Dubai Duty Free to branded gondolas in Bahrain Duty Free, all serviced by our team of skilled merchandisers,” added Caddick.
“Everything we offer is developed and sourced by our buying teams in London and Dubai, with packaging, presentation and POS material all carefully designed with travel retail in mind. Now we are planning to bring this expertise to airports outside the Middle East region.”
For details contact Nigel Caddick, WIZZ, Retail Concepts LLC, tel: +971 4 338 4646, fax: +971 4 338 4060, or e-mail Nigel@wizz.ae
[comments]
Your post will appear – once approved – in The Moodie Forum on our home page
MORE STORIES ON WIZZ
