When mighty roast beef was the Englishman’s food,
It ennobled our hearts, and enriched our blood;
Our soldiers were brave, and our courtiers were good.
O, the Roast Beef of old England,
And O, the old English Roast Beef!
~ Henry Fielding, The Roast Beef of Old England
The first week of our fabulous food hamper contest in association with Nestlé has produced a wide array of winners, immense creativity, great engagement and plenty of rhyme.
As reported, Nestlé is hosting the competition to celebrate its ambitious VERSE plan to make food the number one most-purchased category in travel retail.
The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).
As the competition enters its second week and the month marches on, we are focusing on the word Christmas.
To enter our Day 9 competition, please email Martin Moodie at Martin@MoodieDavittReport.com headed ‘Nestlé Food Category – VERSE Competition Day 9’. Simply offer up a festive treat beginning with R (denoting the third letter in Christmas), either a single word or a poem or other literary creation.
A prize draw will be held each working day until 24 December. Each is open to anyone in the travel retail community.
Entries for Day 9 close 5pm Hong Kong time Thursday 16 December.
Why the references to VERSE? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s V.E.R.S.E growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.
| Day 8 Winner Again we received plenty of fine submissions for our Day 8 competition, in which entrants simply had to name a food starting with H to enter the prize draw for a bumper Nestlé food hamper. Dufry and Dubai Duty Free continued to dominate the contest with a wonderful variety of entries. We liked this, for, example, from Esma Musa, Category Management Manager – Food (Switzerland, Greece, Turkey, France & Africa) at Dufry. Ho Ho Ho And this from Russel Baquial, Assistant Supervisor – Operations at Dubai Duty Free: Get your notebooks out and I’ll tell you the secret for a good Christmas night. But first out of the hat was Aparna Vinod, E-Commerce and Social Media Coordinator at Dubai Duty Free, who certainly delivered on the H factor. Could those be rockets? Indeed, what could? Well, perhaps a fabulous food hamper courtesy of Nestlé? That is now winging its way to you in Dubai, Aparna. |
{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}
Chapter and VERSE
‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.
Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.
