IRELAND. WHSmith-owned technology retailer InMotion has opened a new store in Dublin Airport’s Terminal 1. It replaces a Dixons Travel shop, which closed last year, and is the first such store to open in Ireland.
The store offers customers an extensive range of the latest technology products and accessories, including headphones, mobile power, Bluetooth speakers, cameras and travel accessories.
Major brands such as Apple, Bose and Samsung feature prominently.
This new store is one of 30 which will open in UK airports before the end of August 2022, after WHSmith won several consumer technology concessions in 2021.
The company will invest about £18 million (US$24.5 million) in capex and working capital relating to these shops.
Aer Rianta International Ireland Director Retail Paul Neeson said: “We are delighted to welcome InMotion on their entry to the Irish market and to Dublin Airport in particular. Technology has transformed our lives to a greater extent than ever over the last two years and we look forward to InMotion presenting the most innovative and exciting products on the market.”
WHSmith International Managing Director Gavin Wood said: “We’re so pleased to be opening our first InMotion in Ireland today with Dublin Airport. We have an established relationship with the team at ARI and we are excited to be bringing our latest InMotion concept to Dublin Airport with the first of two stores opening across Terminals 1 and 2.
“This new store will provide passengers travelling through Dublin Airport with an extensive offer of technology and electrical accessories products to enhance their journey, complemented by live product demonstrations. The team look forward to welcoming new customers to the store over the coming weeks and months ahead.”
InMotion is the market-leading digital accessories retailer across airports in North America with 117 stores in 43 airports.
