SPAIN. WHSmith has opened a new InMotion store at Alicante-Elche Airport, the first InMotion store to open in a European airport.
The airport electronics retailer was acquired by WHSmith in November 2018. The new opening marks the latest step in WHSmith’s plan to offer the InMotion concept to a global audience.
WHSmith International Managing Director Phil McNally said: “The opening of our first InMotion store in Europe is a major step for us and demonstrates our ability to offer the InMotion brand to customers and landlords.
“We are keen to bring the unique capabilities of the InMotion brand in terms of product offer and customer service to a global audience. This exciting development marks the start of our expansion plans for the InMotion brand outside of the US.”
The tore, which is located in the airside lounge of the Spanish airport has a similar offer to the InMotion stores in US airports. The Headphone Bar allows customers to test products using their own devices, with power banks, adapters and products for the home also on offer.
WHSmith said the store will be staffed by experts in the consumer electronics market, who have participated in a training programme dedicated to InMotion.
