Welcome to this special edition of The Moodie Davitt e-Zine Spotlight Series, dedicated to a compelling Trinity partnership between the world’s busiest international airport, a global powerhouse in confectionery, and a vibrant new airport restaurateur.
Befitting its name, this series places the spotlight on what we consider groundbreaking initiatives in the airport and travel retail space. The opening of the first airport Nutella Café – neatly dubbed Nutella @DXB –represents exactly that in our view. It is both a testament to the concept of the travel retail ‘Trinity’ (airport, brand, concessionaire) and – in terms of investment, imagination and execution – a triumphant example of it becoming reality.
It’s the tale of how three diverse industry stakeholders – Dubai International, Ferrero and HWH Investments – combined forces to exhilarating effect, bringing a household brand to life in a new, different, engaging and deeply personalised fashion. It’s a project that warrants scrutiny not just from confectionery and food & beverage executives, but anyone in travel retail interesed in creating memorable consumer experiences.
Seldom has the Moodie Davitt Spotlight fallen on a more enthralling project. Welcome to Nutella @DXB.
Please enjoy this special edition with our compliments.
Note: The Moodie Davitt Report Spotlight Series offers bespoke, curated e-publications for major brand launches and campaigns; airport, store or restaurant openings; and other notable corporate or commercial developments, events and anniversaries. Please contact us if you’re interested in taking advantage of this unrivalled communications and promotional platform.
Contact Irene Revilla at: Irene@moodiedavittreport.com
