Nicaraguan rum specialist Flor de Caña has entered a new partnership with wines and spirits distributor WEBB Banks.
The collaboration will see Flor de Caña rums featured in the Caribbean, and in selected travel retail markets in the Americas, from January 2022.
Flor de Caña Global Travel Retail Manager Rodrigo Bazan said: “We are excited to be partnering with a company like WEBB Banks, whose extensive track record and deep knowledge of the region will be instrumental in helping us introduce new consumers to our wonderful portfolio of sustainably made, premium rums.”
WEBB Banks CEO Andy Consuegra added: “It’s a privilege to collaborate with Flor de Caña and welcome their distinct range of Fair Trade certified rums to WEBB Banks’ finely curated portfolio.
“We admire how Flor de Caña continually strives to create a high-quality product while being fully committed to having a positive social and environmental impact. WEBB Banks is proud to promote their philosophy of naturally distilled rum and we will be dedicated to driving growth for Flor de Caña throughout the Caribbean through our extensive distribution network.”
The Flor de Caña story dates back to the 1870s when a young Italian adventurer Alfredo Francisco Pellas Canessa travelled to Nicaragua. He founded the Flor de Caña distillery, at the base of the San Cristóbal volcano – the country’s tallest and most active volcano – in 1890.
The single family estate’s rums are naturally aged in bourbon barrels for up to 30 years, without sugar or artificial ingredients. Flor de Caña is the world’s first Carbon Neutral and Fair Trade certified spirit and uses 100% renewable energy to power its distillery.
