CHINA. Today’s video is courtesy of Hainan Hinews Media Co, The Moodie Davitt Report’s strategic partner in Hainan province.
In her popular ‘Weekly Shop Visit’ broadcast on the New Hainan app Lu Tianqin, Chief TV Host of Hinews.cn Media and Head of the Duty Free Channel discovers the Lancaster skincare pop-up store at Global Premium Duty Free (GDF) Plaza at the Mova Mall in Haikou.
The film, in Mandarin, showcases the elegant pop-up; the extensive range on offer including Lancaster 365 Skin Repair Youth Serum; and the interactive engagement as (thanks to a dedicated ‘skincare air ticket’ offer, Tianqin’s skin type is tested and an appropriate recommendation made by a knowledgeable assistant.
As reported when Coty-owned Lancaster first launched the concept in Sanya last year, the pop-up’s focus is the Skin Repair Clinic, complete with a large skincare bar dedicated to product trial and discovery. Here, consumers can develop their own highly personalised skincare routine from cleansing to anti-aging and sun protection. Shoppers can also discover Lancaster’s Sun Perfect – the brand’s broadest sun protection, which prevents dark spots & wrinkles – launched in 2021 with Lancaster Brand Ambassador Chen Xiao.
Coming soonThe Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market. The new digital title, to be launched in April, will be published in Mandarin and English four times a year across multiple platforms.  This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:
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